Writing static campaign emails

After you create a static email campaign and acquire subscribers, you can send out individual emails. The following steps demonstrate how to create a sample email:

1. Open the Email marketing application.

2. Edit () an email campaign.

3. Click Create new email.

4. Fill in a Subject.

5. Fill in your text into content.

6. (Optional) Add a condition, such as the reader’s first name, using the Insert macro button in the editor toolbar.

   1. An Insert Macro dialog opens.

      

      The system automatically replaces the {% FirstName %} macro expression with the email recipient’s first name.

      

      Email templates

      The overall structure of this email is defined by the default Email template, which you can find in the Templates tab of the Email marketing application. See Preparing email campaign templates for more information.

      Email campaigns can have multiple templates assigned. In this case, expand Show advanced options next to the Subject field, where you can choose a template for the new email. You can also change the template by clicking Show advanced properties next to the Subject field and selecting a different option through the Template selector.

7. Click Save.

   Once you save the email, you can manage it using the following actions:

   • Send draft - allows you to send a test draft of the email to any email address. Draft emails do not correctly resolve email macros (such as unsubscription links), since the recipients are not linked to subscribers in the system.
   • Preview - opens a dialog window where you can view how the email will appear to specific subscribers.
   • Attachments - allows you to attach files to the email, such as images, an event agenda, white papers, etc. The attachments will be included in the emails when they are sent out. Please note that other attachments may already be included in the template on which the email is based.
   • Create A/B test - may be used to prepare an A/B test for the email. This allows you to create several different versions of the email, evaluate them on a test group of subscribers and then send out the most successful one. Clicking this button adds the first testing variant of the email. See A/B testing email campaigns.