Email marketing can be one of the most effective ways to attract new customers to your website or keep in touch with existing clients. In Kentico, you can prepare and send out mass emails via the Email marketing application. You can either import an external mailing list manually or allow visitors to opt-in for particular email campaigns on your website. Additionally, you can subscribe existing users registered on your site, contacts, and entire contact groups.
When using email campaigns, it is important to determine their overall effectiveness and optimize the emails according to the results. You can achieve this by tracking the sent emails and monitoring the reactions of recipients. You can utilize several features that provide feedback and statistics about how successful your email campaigns are and which actions subscribers take when reading emails:
- Email tracking - measures how many campaign emails your subscribers opened and the click-through rate of any links placed into the content of the emails.
- Bounced email monitoring - allows you to identify and block subscribers with invalid email addresses to which campaign emails cannot be delivered. This makes your statistics more relevant.
- A/B testing - allows you to create several different versions of each campaign email. You can then evaluate the emails based on the email tracking statistics measured for a test group of subscribers. After that, you can send the most successful variant to the remainder of the subscribers.