---
title: Placing Strands recommendations into email campaigns
related:
  - https://docs.kentico.com/k82/integrating-3rd-party-systems/strands-recommender-integration.md
  - https://docs.kentico.com/k82/on-line-marketing-features/email-marketing/working-with-email-campaigns/preparing-email-campaign-templates.md
  - https://docs.kentico.com/k82/on-line-marketing-features/marketing-automation.md
---

> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).

> **Info:** **Kentico EMS required**
>
> Features described on this page require the **Kentico EMS** license.

You can personalize [email campaigns](https://docs.kentico.com/k82/on-line-marketing-features/email-marketing/working-with-email-campaigns.md) by placing the Strands recommendation widget into campaign emails. Recipients of these emails then receive recommendations personalized based on their behavior on the website.

> **Note:** **Note** that [Strands recommendation](https://docs.kentico.com/k82/integrating-3rd-party-systems/strands-recommender-integration.md) needs to be configured on your site in order for this personalization to work.

> **Tip:** You can also use the same procedure described below to insert the Strands recommendation widget into a [email campaign templates](https://docs.kentico.com/k82/on-line-marketing-features/email-marketing/working-with-email-campaigns/preparing-email-campaign-templates.md).

#### To place a Strands recommendation into a campaign email

1. Open the **Email marketing** application.
2. **Edit** () the campaign email that you want to personalize.
3. On the **Content** tab of the email, click where you want to place the personalization.
4. Use the **Insert Strands Recommender widget** button on the editor toolbar. An **Insert Strands email recommendation** dialog opens.

   ![Placing Strands recommender widget on a page](https://docs.kentico.com/docsassets/k82/placing-strands-recommendations-into-email-campaigns/placing_strands_widget.png "Placing Strands recommender widget on a page")
5. Select one of the recommendation templates.

   ![Inserting Strands email recommendation](https://docs.kentico.com/docsassets/k82/placing-strands-recommendations-into-email-campaigns/placing_strands_recommendations.png "Inserting Strands email recommendation")
6. Click on **Insert**. The system places the template in the email.
7. (Optional) You can adjust the looks of the template in the email on the [Strands recommender website](http://recommender.strands.com/tpl/website/) or by directly modifying the HTML source in the email.
8. **Save** the email.
9. (Optional) **Preview** how the email looks with the recommendation.

Now, when the email campaign [subscribers](https://docs.kentico.com/k82/on-line-marketing-features/email-marketing/working-with-email-campaigns/managing-email-marketing-subscribers.md) receive the email, they will see recommendations personalized based on the actions they performed on the website.

> **Tip:** **Removing Strands recommendations from a newsletter**
>
> To remove a Strands recommendation from a campaign email, right click the recommendation and choose **Delete** **table**.