---
title: On-line marketing features
---

> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).

> **Info:** 
>
> #### [Web analytics](https://docs.kentico.com/k82/on-line-marketing-features/web-analytics.md)
>
> Measure and analyze key metrics of your website such as visits, page views, file downloads and traffic sources.

> **Info:** 
>
> #### [Tracking campaigns](https://docs.kentico.com/k82/on-line-marketing-features/web-analytics/tracking-campaigns.md)
>
> Monitor the traffic generated by your on‑line marketing campaigns (banners, marketing e‑mails, etc.).

> **Info:** 
>
> #### [Conversion logging](https://docs.kentico.com/k82/on-line-marketing-features/web-analytics/logging-conversions-on-your-website.md)
>
> Keep track of key actions performed by your website's visitors, such as user registrations or product orders.

> **Info:** 
>
> #### [Email marketing](https://docs.kentico.com/k82/on-line-marketing-features/email-marketing.md)
>
> Attract new customers to your website or keep in touch with existing clients by sending e‑mails.

> **Info:** 
>
> #### [Content personalization](https://docs.kentico.com/k82/on-line-marketing-features/content-personalization.md)
>
> Create pages that display different content depending on the circumstances in which they are viewed.

> **Info:** 
>
> #### [Contact management](https://docs.kentico.com/k82/on-line-marketing-features/contact-management.md)
>
> Gather information about visitors and track their activities on the website. Provides a centralized overview of all users who visit your website.
>
> - [Scoring](https://docs.kentico.com/k82/on-line-marketing-features/contact-management/scoring-contacts.md) - numerically evaluate contacts based on their properties and activities.
> - [Segmentation](https://docs.kentico.com/k82/on-line-marketing-features/contact-management/contact-segmentation.md) - divide your website's visitors into groups with shared characteristics.
> - [Contact import](https://docs.kentico.com/k82/on-line-marketing-features/contact-management/importing-contacts.md) - import contacts from CSV files into Kentico and segment them automatically.
> - [Salesforce integration](https://docs.kentico.com/k82/integrating-3rd-party-systems/salesforce-integration.md) - automatically transfer contacts to your Salesforce organization.

> **Info:** 
>
> #### [Marketing automation](https://docs.kentico.com/k82/on-line-marketing-features/marketing-automation.md)
>
> Configure the system to automatically run and maintain marketing processes for your website's visitors.

> **Info:** 
>
> #### [Optimization testing](https://docs.kentico.com/k82/on-line-marketing-features/optimization-testing.md)
>
> Create different versions of pages and evaluate them according to the behavior of visitors.
>
> - [A/B testing](https://docs.kentico.com/k82/on-line-marketing-features/optimization-testing/a-b-testing-website-pages.md) - create one or more modified versions of pages, split traffic between them and track how the changes affect the behavior of website visitors.
> - [Multivariate testing](https://docs.kentico.com/k82/on-line-marketing-features/optimization-testing/multivariate-testing.md) - create different versions of specific page elements and track which versions produce the best results when displayed to website visitors.