Settings - On-line marketing

Enable on-line marketing

Indicates if on-line marketing should be enabled. This includes the following functionality:

• Tracking of users on the live site as contacts. If the setting is disabled, users can still work with existing contacts in the administration interface.
• Logging of on-line marketing activities.
• Email marketing features, i.e. email tracking, A/B testing and bounced mail monitoring.

Enable A/B testing

Indicates if A/B testing is allowed for pages.

A/B testing allows you to define different variants of pages. When a visitor views the tested page on the live site for the first time, the system randomly displays one of the variants. From that point, the visitor’s activity on the website is logged and categorized under the given variant.

In order to work correctly, A/B testing additionally requires the Enable web analytics and Track conversions settings to be enabled in Settings -> On-line marketing -> Web analytics.

Enable multivariate testing

Indicates if multivariate testing (MVT) is enabled. This allows you to define MVT tests for pages and create different variants of their content. Once the test is running, the system assigns one of the possible content combinations to visitors who access the page on the live site. From that point, the visitor’s activity on the website is logged and categorized under the given MVT combination.

In order to work correctly, multivariate testing additionally requires the Enable web analytics and Track conversions settings to be enabled in Settings -> On-line marketing -> Web analytics.

Enable content personalization

Indicates if content personalization is enabled. This allows page designers (and content editors) to create different variants of web parts, entire web part zones or editor widgets. The system displays the variants to users on the live site according to dynamically resolved conditions.