Enabling A/B testing

Kentico EMS required

Features described on this page require the Kentico EMS license.

To allow A/B testing on your website:

  1. Open the Settings application.
  2. Click on On‑line marketing.
  3. Select your Site (or enable A/B testing globally).
  4. Check Enable A/B testing.
  5. Click Save.

Note that you also need to enable Web analytics, which the system uses to log conversion statistics for testing variants of pages.

To enable Web analytics on your website:

  1. Switch to the On‑line marketing -> Web analytics sub‑category of the settings.
  2. Check Enable web analytics and Track conversions.

Users with the appropriate permissions can now define A/B tests for the website’s pages.