The Banners application allows you to create and display advertisement of various sizes (opens in a new tab) on the site. The application also allows you to monitor statistics, specifically impressions (banner views) and clicks. Banners are organized into categories, of which there are two types:
- Global banner category - shared across multiple websites.
- Site banner category - bound to a particular site and not accessible from the other sites.
The Banners application utilizes the Web analytics and Reporting applications to log and display how many times a particular banner has been shown on a page (number of impressions) and how many times visitors have clicked the banner.