You can automate, optimize and analyze your campaigns using the Marketing automation application. Marketing automation allows you to nurture your website's visitors and leads—represented by contacts in Kentico.
Marketing campaigns are controlled through one or more automation processes. Each process consists of a set of steps that you can fully customize using a built-in visual designer. You can either start processes manually for individual contacts or groups of contacts, or have the system start processes automatically using condition-based triggers. For example, you can:
- Create a trigger that moves every new contact from a specific country into an automation process, which then performs a targeted marketing campaign.
- Automatically move contacts who have reached a certain score into an advanced automation process.