Is this really the version you are looking for? Kentico Xperience 8.1 Documentation is no longer updated. Use the switcher in the header to choose your product version.
Kentico EMS required
Features described on this page require the Kentico EMS license.
Content personalization is an on‑line marketing feature that can significantly increase the flexibility of your website. Personalization allows you to create pages that display different content depending on the circumstances in which they are viewed. For example, you can custom-build pages that offer special content for different types of visitors or dynamically change for each user according to the actions they performed on the website.
Personalization is applied through the basic components that form the content of pages, which includes:
Consider which data you want to use to personalize content. This is important to achieve effective and well-targeted content personalization. You can use the data provided by other on‑line marketing features, such as: