Content personalization

Content personalization is an on‑line marketing feature that can significantly increase the flexibility of your website. Personalization allows you to create pages that display different content depending on the circumstances in which they are viewed. For example, you can custom-build pages that offer special content for different types of visitors or dynamically change for each user according to the actions they performed on the website.

How is personalization applied

Personalization is applied through the basic components that form the content of pages, which includes:

• Web parts
• Entire web part zones
• Widgets added into page editor zones

Before you start personalizing content

Consider which data you want to use to personalize content. This is important to achieve effective and well-targeted content personalization. You can use the data provided by other on‑line marketing features, such as:

• Personas
• Contact groups
• Contact activities
• Contact scoring
• Web analytics campaigns

To start personalizing content

1. Enable content personalization
2. Prepare the personas, groups, activities, scores and/or campaigns that you want to personalize content with
3. Define personalization variants
4. (Personas) Recommend pages to personas