---
title: Xperience essentials
---

> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).

The _Xperience essentials_ will teach you the basics of Xperience by Kentico. You'll learn to edit and personalize the content of your pages, segment your website audience into contact groups, and add new users to your Xperience application.

Are you a marketer or website editor? Then this series is for you.

## Managing digital experiences with Xperience by Kentico

Today, website visitors expect to get what they come for instantly. If they aren’t satisfied, they leave. As a marketer, you no longer manage just the content of the website, you manage the whole digital experience your visitors and customers get when they interact with your brand. This leads to the emergence of digital experience platforms, in short, DXPs.

> **Info:** 
>
> ### What is a DXP?
>
> A digital experience platform (DXP) helps you create, manage, deliver, and personalize your customers' digital experiences.
>
> Rather than a collection of different services that marketers use independently from one another, a DXP integrates different technologies you can use to analyze your customers' interactions with your brand across different channels and customize their digital experiences. See the [DXP Hub](https://kentico.com/discover/dxp-hub) to find out more.

**Xperience by Kentico** is a [digital experience platform](https://www.kentico.com/discover/what-is-a-dxp) developed by [Kentico](https://www.kentico.com/about), company with 20+ years of experience with delivering innovative digital experience solutions to the market. You can use _Xperience_ to manage all your digital marketing content, collect your website visitor data, and personalize your visitors' journeys.

## Xperience by Kentico Essentials

> **Info:** [Manage content introduction](https://docs.kentico.com/guides/digital-marketing/xperience-essentials/manage-content-essentials-introduction.md)
>
> **TUTORIAL**
>
> Learn how content works in Xperience by Kentico, including content types, structured and unstructured content, available channels, and multilingual variants, so you can confidently create, edit, and reuse content across websites, emails, and headless applications.
>
> ---
>
> [Manage content in Content hub](https://docs.kentico.com/guides/digital-marketing/xperience-essentials/manage-content-hub-essentials.md)
>
> **TUTORIAL**
>
> Learn how to create, filter, publish, and reuse structured content in the Content hub, work with content workflows, and update content knowing where it’s used across websites, emails, and other channels.
>
> ---
>
> [Manage website content](https://docs.kentico.com/guides/digital-marketing/xperience-essentials/manage-website-content-essentials.md)
>
> **TUTORIAL**
>
> Explore how website channels work in Xperience by Kentico, manage pages in the content tree, and build pages with Page Builder using templates, sections, and widgets. You’ll also learn how to reuse layouts by creating preset page templates.
>
> ---
>
> [Manage files in Xperience](https://docs.kentico.com/guides/digital-marketing/xperience-essentials/manage-files-essentials.md)
>
> **TUTORIAL**
>
> Get familiar with managing files in Xperience by Kentico using the Content hub. Learn how to upload, organize, tag, and reuse assets, work with image variants and AI-powered optimization, and add images directly to pages and widgets.
>
> ---
>
> [Work with image variants and focal point](https://docs.kentico.com/guides/digital-marketing/xperience-essentials/work-with-image-variants-and-focal-point.md)
>
> **TUTORIAL**
>
> Discover how image variants and focal points work in Xperience by Kentico. Learn how to automatically optimize images, adjust focal points, manually crop variants when needed, and share the right image version across websites, emails, and other channels.
>
> ---
>
> [Digital marketing introduction](https://docs.kentico.com/guides/digital-marketing/xperience-essentials/digital-marketing-essentials-introduction.md)
>
> **TUTORIAL**
>
> Understand how digital marketing works in Xperience by Kentico and how content, data, personalization, automation, and analytics come together to create cohesive customer experiences across websites, email, and other digital channels.
>
> ---
>
> [Manage visitor data](https://docs.kentico.com/guides/digital-marketing/xperience-essentials/manage-visitor-data-essentials.md)
>
> **TUTORIAL**
>
> Learn how Xperience by Kentico tracks visitor behavior across websites, including anonymous contacts. Explore contact activity tracking, cross-site tracking, and data protection basics, and see how visitor data is collected and viewed in Contact management.
>
> ---
>
> [Collect visitor data](https://docs.kentico.com/guides/digital-marketing/xperience-essentials/collect-visitor-data-essentials.md)
>
> **TUTORIAL**
>
> See how to collect visitor data using forms in Xperience by Kentico. Learn how to create, configure, and validate forms, display them on website pages, and turn submitted data into insights for segmentation and personalized journeys.
>
> ---
>
> [Segment your website audience](https://docs.kentico.com/guides/digital-marketing/xperience-essentials/segment-your-website-audience-essentials.md)
>
> **TUTORIAL**
>
> Learn how to segment your website audience in Xperience by Kentico using contact groups. Create manual or dynamic segments based on visitor data, behavior, and preferences to deliver more relevant and targeted digital experiences.
>
> ---
>
> [Personalize website content](https://docs.kentico.com/guides/digital-marketing/xperience-essentials/personalize-website-content-essentials.md)
>
> **TUTORIAL**
>
> Learn how to personalize website content in Xperience by Kentico using contact groups and widget personalization. Discover how to show targeted content variants based on visitor behavior, preferences, and timing to create more relevant website experiences.
>
> ---
>
> [Email marketing](https://docs.kentico.com/guides/digital-marketing/xperience-essentials/email-marketing-essentials.md)
>
> **TUTORIAL**
>
> Learn the basics of email marketing in Xperience by Kentico. Discover different email types, create and personalize newsletter emails, send messages to recipient lists, and understand how email campaigns fit into your broader digital marketing strategy.
>
> ---
>
> [User management introduction](https://docs.kentico.com/guides/digital-marketing/xperience-essentials/user-management-essentials-introduction.md)
>
> **TUTORIAL**
>
> Get an overview of user management in Xperience by Kentico. Learn the core concepts of users, roles, permissions, and members, and understand how proper access control supports secure collaboration and efficient workflows across your digital experience platform.
>
> ---
>
> [Work with roles](https://docs.kentico.com/guides/digital-marketing/xperience-essentials/work-with-roles-essentials.md)
>
> **TUTORIAL**
>
> Learn how to create and manage roles in Xperience by Kentico. Set up role permissions, control access to applications and actions, assign users to roles, and update permissions to match changing responsibilities and workflows.
>
> ---
>
> [Work with users](https://docs.kentico.com/guides/digital-marketing/xperience-essentials/work-with-users-essentials.md)
>
> **TUTORIAL**
>
> Learn how to create, edit, and manage users in Xperience by Kentico. Add new users, assign roles, update profiles and passwords, and control access so each team member sees only the applications they need.