Digital marketing

Work with channels

Learn about different types of channels your company can use to communicate in the digital world and how you can manage them in Xperience by Kentico.

Digital marketing channels in Xperience by Kentico CONCEPT

Read about marketing channels and the basic overview of different channels in Xperience.

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Work with reusable content

Learn how to work with reusable content that you can display in more places in your channels and save time with its creation.

Fix typos in various content types TUTORIAL

See how you can find which content item to fix when you find a typo and how to do it.

Reuse content with the Hero widget TUTORIAL

Learn about a Hero banner and how it can reuse content from different places.

Create a new reusable article in Content hub TUTORIAL

See how to prepare an article content item that you can use on various places in your channels.

Organize assets in Content hub HOW-TO

Learn how content folders, smart folders, and workspaces help you organize your digital media and other assets in Xperience.

Work with assets in Xperience HOW-TO

Discover how to upload and optimize assets in Xperience by Kentico in a step-by-step interactive demo.

Work with the Recycle bin HOW-TO

Learn how to delete and restore various content items, and explore topics such as retention period and permanent deletion.

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Work with websites

Discover the abilities of Xperience Page Builder and learn how to create different types of pages, including page templates.

Work with Page Builder sections TUTORIAL

Learn about the page sections and how you can work with them when creating your pages.

Work with widgets TUTORIAL

Learn the basics of widgets and how you can work with them to assemble a page.

Create a new article on a website TUTORIAL

Learn how you can add an article to your website and about page properties you can set up.

Create a new product page TUTORIAL

See what is unique for a product page and how to create one from a preset template.

Create a new campaign page TUTORIAL

Learn step-by-step how to create a campaign page from scratch.

Create a landing page from page components HOW-TO

Read about landing page specifics and how to create one in Xperience by Kentico.

Create a reusable landing page template TUTORIAL

Learn how to create a reusable page template, using a landing page template as an example.

Create a new page from a template TUTORIAL

See how to create a page using a preset page template. We’ll use the landing page as an example.

Create a thank you page HOW-TO

Learn how to create a dedicated thank you page for a form submission.

Create a navigation menu HOW-TO

Explore the options you have for building navigation menus, and the best practices to follow.

Create a microchannel navigation item HOW-TO

Walk through the steps to add a navigation menu item for your microchannel.

Generate and refine website content with AIRA HOW-TO

Learn how to leverage AIRA’s website content generation and refinement capabilities.

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Activity tracking

See how you can identify your website visitor’s activities and learn about their customer journey.

Contact activity tracking overview CONCEPT

Read why is contact activity tracking important for improving customer journey and what you can track in Xperience by Kentico.

Verify if contact tracking is enabled HOW-TO

Find out if contact tracking works for you in Xperience by Kentico.

Verify if contact tracking is enabled (advanced) HOW-TO

See if the contact tracking is enabled in the browser’s Developer tools.

Cross-site tracking overview CONCEPT

Learn about the possibility of tracking your visitors even outside your Xperience by Kentico website.

Track contacts on another website (cross-site tracking) TUTORIAL

See how you can set up cross-site tracking in Xperience by Kentico.

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Work with contacts

Learn how to manage contacts and contact groups and where to see your contact’s customer journey.

Find a specific contact TUTORIAL

See how you can find a specific contact in Xperience by Kentico in two quick steps.

Add the contact’s phone number and other details TUTORIAL

Learn how to add information to an existing contact or update the contact’s details.

Track contact activities HOW-TO

See the contact’s activities on your website and learn about their customer journey.

Find the contact’s consent agreements HOW-TO

Learn how you can see contact’s consent agreements in three simple steps.

Contact groups overview CONCEPT

Learn what contact groups are and how you can use them to segment your audience.

Create a new contact group HOW-TO

See how to create a new group of contacts and how to work with conditions.

Update existing contact group TUTORIAL

See how you can adjust an existing contact group to match new requirements.

Contact segmentation overview CONCEPT

Read about how you can segment your contacts in Xperience by Kentico and use the segments to deliver tailored messages, for example.

Segmenting anonymous contacts TUTORIAL

Learn how to group anonymous visitors and set the group conditions to exclude contacts that provide some information about them.

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Work with forms

See how to work with forms, adjust their fields, and make them user-friendly for website visitors to improve their user experience.

Forms application overview CONCEPT

Read about how you can use forms in Xperience by Kentico to collect visitor data.

Create a new form HOW-TO

Learn how to create a new form from scratch, add form fields, and adjust them to create a smooth user experience.

Create a Contact us form TUTORIAL

Create a simple yet specific Contact us form with a short “Thank you message.”

Change a form’s name TUTORIAL

Learn how to adjust a form’s name to follow your own naming conventions.

Update an existing form HOW-TO

See how you can update a form, or reuse an old unused one.

Add a custom form field to the form TUTORIAL

Learn how you can create customized field to collect business-specific data through your form.

Move or delete a form field HOW-TO

See how you can further adjust your form by moving or removing its fields.

Provide meaningful help with your form HOW-TO

Learn about the tools you can use to guide your visitors through your form to ensure it’s easy to fill in.

Set what happens after form submission HOW-TO

Set up an automated response after a visitor submits your online form.

Adjust the form’s Thank you message TUTORIAL

Set up a special “Thank you” message that your visitors see after submitting a form.

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Work with email

Discover how to prepare recipient lists, marketing emails and newsletters, subscription and unsubscription confirmations in Xperience by Kentico.

Create a recipient list TUTORIAL

Prepare a newsletter recipient list and set up a Thank you page for subscribers, and unsubscription email for those who want to leave your newsletter.

Create a marketing email TUTORIAL

Learn step-by-step how to create a marketing email in Xperience by Kentico.

Create newsletter confirmation and unsubscription emails HOW-TO

Create an email where visitors can either confirm their subscription to or unsubscribe from a newsletter.

Create newsletter confirmation and unsubscription pages HOW-TO

Learn how to create a page that your visitor sees after they subscribe to a newsletter or decide to unsubscribe.

Create an autoresponder email HOW-TO

Learn how to create an autoresponder email so your visitors know what to expect after they’ve submitted a form.

Create a newsletter email and template in Email Builder HOW-TO

Create and send a professional newsletter in Xperience using the drag-and-drop Email Builder, then turn it into a reusable template to save time. Use widgets and other Email Builder components to stay on-brand and scale your email marketing with ease.

Create email automation HOW-TO

Create your first email automation in Xperience by Kentico. Learn how to build a simple, behavior-based workflow that sends a timely follow-up when a visitor submits a form but hasn’t yet subscribed to your newsletter.

Notifications basics HOW-TO

Learn how to set up internal email notifications in Xperience by Kentico to help your team stay informed and responsive when key actions, like form submissions, happen on your website.

Understand Xperience email stats to spot what’s working CONCEPT

Learn how to read and act on email performance metrics in Xperience to improve delivery, engagement, and results.

Leverage email data in customer journeys CONCEPT

Learn how to track and respond to email interactions like clicks, opens, and unsubscribes. Use these signals to move contacts through customer journeys, understand what drives engagement, and trigger smarter, better-timed follow-ups.

Beginner’s guide to fixing common email marketing pitfalls CONCEPT

Learn how to spot and fix the most common issues hurting your email performance such as low clicks, high bounces, or unsubscribes. Use your email stats to understand what’s not working, make sure your email channel is properly set up, and create emails your audience actually wants to receive.

Structured emails and Email Builder in Xperience CONCEPT

Compare two ways of creating emails in Xperience by Kentico – structured emails and the visual Email Builder. Learn when to use each approach, explore real-life examples, and discover how to combine both for flexibility and speed.

Send regular marketing emails HOW-TO

Learn how to create and send regular marketing emails, and filter your audience using Recipient lists and Contact groups.

Generate and refine email content with AIRA HOW-TO

Discover the best practices and ready-to-use prompts for working with AIRA-powered email content generation and refinements.

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Work with multilingual

This section shows how multilingual content works in Xperience by Kentico. You’ll see it in a practical example and can try to create a multilingual variant of a page yourself.

Multilingual variant of content CONCEPT

Learn about multilingual variants of content in Xperience, how fallback language works, and how to tell if the multilingual variant already exists.

Multilingual variant of a page HOW-TO

See step-by-step instructions on how to prepare a different language variant of an existing page.

Multilingual variant of a product HOW-TO

Follow up with creating a language variant of existing content that you use on the translated page.

Automate your translations with AIRA HOW-TO

Explore our new AIRA translations feature, and get hands on practice with your first automated translations in Xperience.

Optimize AIRA translation prompts HOW-TO

Learn how to optimize your prompts and level up your AIRA translations.

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Work with the error page

Error pages are an important part of your website that deserves attention. Creating a helpful and user-friendly error page can help improve your visitor’s experience and keep them engaged. In the following guides, learn about different aspects of the error page, and how you can create one in Xperience by Kentico.

404 best practices CONCEPT

Read about the 404 page’s purpose and best practices that help you create an effective error page.

How to model a 404 page TUTORIAL

Learn how to create a simple error page in Xperience.

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Work with workflows

See how the content management workflows help marketers streamline content creation, ensure consistency, and control the quality of their content.

Workflows HOW-TO

Learn about workflows and how to set them up in Xperience by Kentico.

Workflow best practices CONCEPT

Discover the best workflow practices to maintain quality, consistency, and efficiency in your editorial process.

Work with taxonomies

Taxonomy is a way to organize and categorize content, like sorting different things into groups so they are easier to find. See how you can use taxonomies for various purposes.

Taxonomies CONCEPT

Learn about how taxonomies work in Xperience by Kentico.

Work with taxonomies in Kbank HOW-TO

See practical examples of how you can work with taxonomies in Xperience.