---
title: Digital marketing
---

> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).

You'll need a demo Kbank website to follow up on the exercises. If you don't have your demo site, request the **Xperience by Kentico - Business Tutorial Kbank demo site** through a [form at Kentico website](https://www.kentico.com/customers/educationcenter/training-website-requests).

Explore Xperience by Kentico features that'll help you set up various digital marketing without the help of a developer. Learn how you can create websites, reuse the same content in many places, track your visitor's customer journey, and gain their contact information.

> **Info:** 
>
> ## Work with channels
>
> Learn about different types of channels your company can use to communicate in the digital world and how you can manage them in Xperience by Kentico.
>
> ---
>
> [Digital marketing channels in Xperience by Kentico](https://docs.kentico.com/guides/digital-marketing/work-with-channels/digital-marketing-channels.md)
>
> **CONCEPT**
>
> Read about marketing channels and the basic overview of different channels in Xperience.
>
> ---
>
> [Learn more](https://docs.kentico.com/guides/digital-marketing/work-with-channels.md)

> **Info:** 
>
> ## Work with reusable content
>
> Learn how to work with reusable content that you can display in more places in your channels and save time with its creation.
>
> ---
>
> [Fix typos in various content types](https://docs.kentico.com/guides/digital-marketing/work-with-reusable-content/fix-typo-in-various-content-types.md)
>
> **TUTORIAL**
>
> See how you can find which content item to fix when you find a typo and how to do it.
>
> ---
>
> [Reuse content with the Hero widget](https://docs.kentico.com/guides/digital-marketing/work-with-reusable-content/reuse-content-with-the-hero-widget.md)
>
> **TUTORIAL**
>
> Learn about a Hero banner and how it can reuse content from different places.
>
> ---
>
> [Create a new reusable article in Content hub](https://docs.kentico.com/guides/digital-marketing/work-with-reusable-content/create-a-new-reusable-article-in-the-content-hub.md)
>
> **TUTORIAL**
>
> See how to prepare an article content item that you can use on various places in your channels.
>
> ---
>
> [Organize assets in Content hub](https://docs.kentico.com/guides/digital-marketing/work-with-reusable-content/organize-assets-in-content-hub.md)
>
> **HOW-TO**
>
> Learn how content folders, smart folders, and workspaces help you organize your digital media and other assets in Xperience.
>
> ---
>
> [Work with assets in Xperience](https://docs.kentico.com/guides/digital-marketing/work-with-reusable-content/work-with-assets.md)
>
> **HOW-TO**
>
> Discover how to upload and optimize assets in Xperience by Kentico in a step-by-step interactive demo.
>
> ---
>
> [Work with the Recycle bin](https://docs.kentico.com/guides/digital-marketing/work-with-reusable-content/work-with-recycle-bin.md)
>
> **HOW-TO**
>
> Learn how to delete and restore various content items, and explore topics such as retention period and permanent deletion.
>
> ---
>
> [Learn more](https://docs.kentico.com/guides/digital-marketing/work-with-reusable-content.md)

> **Info:** 
>
> ## Work with websites
>
> Discover the abilities of Xperience Page Builder and learn how to create different types of pages, including page templates.
>
> ---
>
> [Work with Page Builder sections](https://docs.kentico.com/guides/digital-marketing/work-with-websites/work-with-page-builder-sections.md)
>
> **TUTORIAL**
>
> Learn about the page sections and how you can work with them when creating your pages.
>
> ---
>
> [Work with widgets](https://docs.kentico.com/guides/digital-marketing/work-with-websites/widgets-overview.md)
>
> **TUTORIAL**
>
> Learn the basics of widgets and how you can work with them to assemble a page.
>
> ---
>
> [Create a new article on a website](https://docs.kentico.com/guides/digital-marketing/work-with-websites/create-new-article-on-a-website.md)
>
> **TUTORIAL**
>
> Learn how you can add an article to your website and about page properties you can set up.
>
> ---
>
> [Create a new product page](https://docs.kentico.com/guides/digital-marketing/work-with-websites/Create-a-new-product-page.md)
>
> **TUTORIAL**
>
> See what is unique for a product page and how to create one from a preset template.
>
> ---
>
> [Create a new campaign page](https://docs.kentico.com/guides/digital-marketing/work-with-websites/create-a-new-campaign-page.md)
>
> **TUTORIAL**
>
> Learn step-by-step how to create a campaign page from scratch.
>
> ---
>
> [Create a landing page from page components](https://docs.kentico.com/guides/digital-marketing/work-with-websites/create-a-landing-page-from-page-components.md)
>
> **HOW-TO**
>
> Read about landing page specifics and how to create one in Xperience by Kentico.
>
> ---
>
> [Create a reusable landing page template](https://docs.kentico.com/guides/digital-marketing/work-with-websites/create-a-reusable-landing-page-template.md)
>
> **TUTORIAL**
>
> Learn how to create a reusable page template, using a landing page template as an example.
>
> ---
>
> [Create a new page from a template](https://docs.kentico.com/guides/digital-marketing/work-with-websites/create-a-new-landing-page-from-a-template.md)
>
> **TUTORIAL**
>
> See how to create a page using a preset page template. We'll use the landing page as an example.
>
> ---
>
> [Create a thank you page](https://docs.kentico.com/guides/digital-marketing/work-with-websites/create-thank-you-page.md)
>
> **HOW-TO**
>
> Learn how to create a dedicated thank you page for a form submission.
>
> ---
>
> [Create a navigation menu](https://docs.kentico.com/guides/digital-marketing/work-with-websites/create-a-navigation-menu.md)
>
> **HOW-TO**
>
> Explore the options you have for building navigation menus, and the best practices to follow.
>
> ---
>
> [Create a microchannel navigation item](https://docs.kentico.com/guides/digital-marketing/work-with-websites/create-a-microchannel-navigation-item.md)
>
> **HOW-TO**
>
> Walk through the steps to add a navigation menu item for your microchannel.
>
> ---
>
> [Generate and refine website content with AIRA](https://docs.kentico.com/guides/digital-marketing/work-with-aira-agentic-marketing-suite/generate-and-refine-website-content-with-aira.md)
>
> **HOW-TO**
>
> Learn how to leverage AIRA's website content generation and refinement capabilities.
>
> ---
>
> [Learn more](https://docs.kentico.com/guides/digital-marketing/work-with-websites.md)

> **Info:** 
>
> ## Activity tracking
>
> See how you can identify your website visitor's activities and learn about their customer journey.
>
> ---
>
> [Contact activity tracking overview](https://docs.kentico.com/guides/digital-marketing/activity-tracking/contact-activity-tracking-overview.md)
>
> **CONCEPT**
>
> Read why is contact activity tracking important for improving customer journey and what you can track in Xperience by Kentico.
>
> ---
>
> [Verify if contact tracking is enabled](https://docs.kentico.com/guides/digital-marketing/activity-tracking/verify-if-contact-tracking-is-enabled.md)
>
> **HOW-TO**
>
> Find out if contact tracking works for you in Xperience by Kentico.
>
> ---
>
> [Verify if contact tracking is enabled](https://docs.kentico.com/guides/digital-marketing/activity-tracking/verify-if-contact-tracking-is-enabled-advanced.md) (advanced) **HOW-TO**
>
> See if the contact tracking is enabled in the browser's Developer tools.
>
> ---
>
> [Cross-site tracking overview](https://docs.kentico.com/guides/digital-marketing/activity-tracking/cross-site-tracking-overview.md)
>
> **CONCEPT**
>
> Learn about the possibility  of tracking your visitors even outside your Xperience by Kentico website.
>
> ---
>
> [Track contacts on another website](https://docs.kentico.com/guides/digital-marketing/activity-tracking/track-contacts-on-another-website-cross-site-tracking.md) (cross-site tracking) **TUTORIAL**
>
> See how you can set up cross-site tracking in Xperience by Kentico.
>
> ---
>
> [Learn more](https://docs.kentico.com/guides/digital-marketing/activity-tracking.md)

> **Info:** 
>
> ## Work with contacts
>
> Learn how to manage contacts and contact groups and where to see your contact's customer journey.
>
> ---
>
> [Find a specific contact](https://docs.kentico.com/guides/digital-marketing/work-with-contacts/find-a-specific-contact.md)
>
> **TUTORIAL**
>
> See how you can find a specific contact in Xperience by Kentico in two quick steps.
>
> ---
>
> [Add the contact's phone number and other details](https://docs.kentico.com/guides/digital-marketing/work-with-contacts/add-a-contacts-phone-number-or-other-contact-details.md)
>
> **TUTORIAL**
>
> Learn how to add information to an existing contact or update the contact's details.
>
> ---
>
> [Track contact activities](https://docs.kentico.com/guides/digital-marketing/work-with-contacts/learn-about-contacts-customer-journey.md)
>
> **HOW-TO**
>
> See the contact's activities on your website and learn about their customer journey.
>
> ---
>
> [Find the contact's consent agreements](https://docs.kentico.com/guides/digital-marketing/work-with-contacts/find-contacts-consent-agreements.md)
>
> **HOW-TO**
>
> Learn how you can see contact's consent agreements in three simple steps.
>
> ---
>
> [Contact groups overview](https://docs.kentico.com/guides/digital-marketing/work-with-contacts/contact-groups-overview.md)
>
> **CONCEPT**
>
> Learn what contact groups are and how you can use them to segment your audience.
>
> ---
>
> [Create a new contact group](https://docs.kentico.com/guides/digital-marketing/work-with-contacts/create-a-new-contact-group.md)
>
> **HOW-TO**
>
> See how to create a new group of contacts and how to work with conditions.
>
> ---
>
> [Update existing contact group](https://docs.kentico.com/guides/digital-marketing/work-with-contacts/update-existing-contact-group.md)
>
> **TUTORIAL**
>
> See how you can adjust an existing contact group to match new requirements.
>
> ---
>
> [Contact segmentation overview](https://docs.kentico.com/guides/digital-marketing/work-with-contacts/contact-segmentation-overview.md)
>
> **CONCEPT**
>
> Read about how you can segment your contacts in Xperience by Kentico and use the segments to deliver tailored messages, for example.
>
> ---
>
> [Segmenting anonymous contacts](https://docs.kentico.com/guides/digital-marketing/work-with-contacts/segmenting-anonymous-contacts.md)
>
> **TUTORIAL**
>
> Learn how to group anonymous visitors and set the group conditions to exclude contacts that provide some information about them.
>
> ---
>
> [Learn more](https://docs.kentico.com/guides/digital-marketing/work-with-contacts.md)

> **Info:** 
>
> ## Work with forms
>
> See how to work with forms, adjust their fields, and make them user-friendly for website visitors to improve their user experience.
>
> ---
>
> [Forms application overview](https://docs.kentico.com/guides/digital-marketing/work-with-forms/forms-application-overview.md)
>
> **CONCEPT**
>
> Read about how you can use forms in Xperience by Kentico to collect visitor data.
>
> ---
>
> [Create a new form](https://docs.kentico.com/guides/digital-marketing/work-with-forms/create-a-new-form.md)
>
> **HOW-TO**
>
> Learn how to create a new form from scratch, add form fields, and adjust them to create a smooth user experience.
>
> ---
>
> [Create a Contact us form](https://docs.kentico.com/guides/digital-marketing/work-with-forms/create-a-contact-us-form.md)
>
> **TUTORIAL**
>
> Create a simple yet specific _Contact us_ form with a short "Thank you message."
>
> ---
>
> [Change a form's name](https://docs.kentico.com/guides/digital-marketing/work-with-forms/change-a-forms-name.md)
>
> **TUTORIAL**
>
> Learn how to adjust a form's name to follow your own naming conventions.
>
> ---
>
> [Update an existing form](https://docs.kentico.com/guides/digital-marketing/work-with-forms/update-an-existing-form.md)
>
> **HOW-TO**
>
> See how you can update a form, or reuse an old unused one.
>
> ---
>
> [Add a custom form field to the form](https://docs.kentico.com/guides/digital-marketing/work-with-forms/add-a-custom-form-field.md)
>
> **TUTORIAL**
>
> Learn how you can create customized field to collect business-specific data through your form.
>
> ---
>
> [Move or delete a form field](https://docs.kentico.com/guides/digital-marketing/work-with-forms/move-or-delete-a-form-field.md)
>
> **HOW-TO**
>
> See how you can further adjust your form by moving or removing its fields.
>
> ---
>
> [Provide meaningful help with your form](https://docs.kentico.com/guides/digital-marketing/work-with-forms/provide-meaningful-help-with-your-form.md)
>
> **HOW-TO**
>
> Learn about the tools you can use to guide your visitors through your form to ensure it's easy to fill in.
>
> ---
>
> [Set what happens after form submission](https://docs.kentico.com/guides/digital-marketing/work-with-forms/set-what-happens-after-form-submission.md)
>
> **HOW-TO**
>
> Set up an automated response after a visitor submits your online form.
>
> ---
>
> [Adjust the form's Thank you message](https://docs.kentico.com/guides/digital-marketing/work-with-forms/adjust-the-forms-thank-you-message.md)
>
> **TUTORIAL**
>
> Set up a special "Thank you" message that your visitors see after submitting a form.
>
> ---
>
> [Learn more](https://docs.kentico.com/guides/digital-marketing/work-with-forms.md)

> **Info:** 
>
> ## Work with email
>
> Discover how to prepare recipient lists, marketing emails and newsletters, subscription and unsubscription confirmations in Xperience by Kentico.
>
> ---
>
> [Create a recipient list](https://docs.kentico.com/guides/digital-marketing/work-with-email/create-a-recipient-list.md)
>
> **TUTORIAL**
>
> Prepare a newsletter recipient list and set up a _Thank you_ page for subscribers, and unsubscription email for those who want to leave your newsletter.
>
> ---
>
> [Create a marketing email](https://docs.kentico.com/guides/digital-marketing/work-with-email/create-a-marketing-email.md)
>
> **TUTORIAL**
>
> Learn step-by-step how to create a marketing email in Xperience by Kentico.
>
> ---
>
> [Create newsletter confirmation and unsubscription emails](https://docs.kentico.com/guides/digital-marketing/work-with-email/create-newsletter-confirmation-and-unsubscription-emails.md)
>
> **HOW-TO**
>
> Create an email where visitors can either confirm their subscription to or unsubscribe from a newsletter.
>
> ---
>
> [Create newsletter confirmation and unsubscription pages](https://docs.kentico.com/guides/digital-marketing/work-with-email/create-newsletter-confirmation-and-unsubscription-pages.md)
>
> **HOW-TO**
>
> Learn how to create a page that your visitor sees after they subscribe to a newsletter or decide to unsubscribe.
>
> ---
>
> [Create an autoresponder email](https://docs.kentico.com/guides/digital-marketing/work-with-email/create-autoresponder-email.md)
>
> **HOW-TO**
>
> Learn how to create an autoresponder email so your visitors know what to expect after they've submitted a form.
>
> ---
>
> [Create a newsletter email and template in Email Builder](https://docs.kentico.com/guides/digital-marketing/work-with-email/create-newsletter-email-and-template-in-Email-Builder.md)
>
> **HOW-TO**
>
> Create and send a professional newsletter in Xperience using the drag-and-drop **Email Builder**, then turn it into a reusable template to save time. Use widgets and other _Email Builder_ components to stay on-brand and scale your email marketing with ease.
>
> ---
>
> [Create email automation](https://docs.kentico.com/guides/digital-marketing/work-with-email/create-email-automation.md)
>
> **HOW-TO**
>
> Create your first email automation in Xperience by Kentico. Learn how to build a simple, behavior-based workflow that sends a timely follow-up when a visitor submits a form but hasn’t yet subscribed to your newsletter.
>
> ---
>
> [Notifications basics](https://docs.kentico.com/guides/digital-marketing/work-with-email/notifications-basics.md)
>
> **HOW-TO**
>
> Learn how to set up internal email notifications in Xperience by Kentico to help your team stay informed and responsive when key actions, like form submissions, happen on your website.
>
> ---
>
> [Understand Xperience email stats to spot what’s working](https://docs.kentico.com/guides/digital-marketing/work-with-email/understand-email-statistics.md)
>
> **CONCEPT**
>
> Learn how to read and act on email performance metrics in Xperience to improve delivery, engagement, and results.
>
> ---
>
> [Leverage email data in customer journeys](https://docs.kentico.com/guides/digital-marketing/work-with-email/leverage-email-data-in-customer-journeys.md)
>
> **CONCEPT**
>
> Learn how to track and respond to email interactions like clicks, opens, and unsubscribes. Use these signals to move contacts through customer journeys, understand what drives engagement, and trigger smarter, better-timed follow-ups.
>
> ---
>
> [Beginner’s guide to fixing common email marketing pitfalls](https://docs.kentico.com/guides/digital-marketing/work-with-email/common-email-issues.md)
>
> **CONCEPT**
>
> Learn how to spot and fix the most common issues hurting your email performance such as low clicks, high bounces, or unsubscribes. Use your email stats to understand what’s not working, make sure your email channel is properly set up, and create emails your audience actually wants to receive.
>
> ---
>
> [Structured emails and Email Builder in Xperience](https://docs.kentico.com/guides/digital-marketing/work-with-email/structured-emails-vs-email-builder.md)
>
> **CONCEPT**
>
> Compare two ways of creating emails in Xperience by Kentico – structured emails and the visual _Email Builder_. Learn when to use each approach, explore real-life examples, and discover how to combine both for flexibility and speed.
>
> ---
>
> [Send regular marketing emails](https://docs.kentico.com/guides/digital-marketing/work-with-email/send-regular-email.md)
>
> **HOW-TO**
>
> Learn how to create and send regular marketing emails, and filter your audience using **Recipient lists** and **Contact groups**.
>
> ---
>
> [Generate and refine email content with AIRA](https://docs.kentico.com/guides/digital-marketing/work-with-aira-agentic-marketing-suite/generate-and-refine-email-content-with-aira.md)
>
> **HOW-TO**
>
> Discover the best practices and ready-to-use prompts for working with AIRA-powered email content generation and refinements.
>
> ---
>
> [Learn more](https://docs.kentico.com/guides/digital-marketing/work-with-email.md)

> **Info:** 
>
> ## Work with multilingual
>
> This section shows how multilingual content works in Xperience by Kentico. You'll see it in a practical example and can try to create a multilingual variant of a page yourself.
>
> ---
>
> [Multilingual variant of content](https://docs.kentico.com/guides/digital-marketing/work-with-multilingual/multilingual-variant-of-content.md)
>
> **CONCEPT**
>
> Learn about multilingual variants of content in Xperience, how fallback language works, and how to tell if the multilingual variant already exists.
>
> ---
>
> [Multilingual variant of a page](https://docs.kentico.com/guides/digital-marketing/work-with-multilingual/multilingual-variant-of-page.md)
>
> **HOW-TO**
>
> See step-by-step instructions on how to prepare a different language variant of an existing page.
>
> ---
>
> [Multilingual variant of a product](https://docs.kentico.com/guides/digital-marketing/work-with-multilingual/multilingual-variant-of-product.md)
>
> **HOW-TO**
>
> Follow up with creating a language variant of existing content that you use on the translated page.
>
> ---
>
> [Automate your translations with AIRA](https://docs.kentico.com/guides/digital-marketing/work-with-multilingual/automate-translations-with-aira.md)
>
> **HOW-TO**
>
> Explore our new AIRA translations feature, and get hands on practice with your first automated translations in Xperience.
>
> ---
>
> [Optimize AIRA translation prompts](https://docs.kentico.com/guides/digital-marketing/work-with-multilingual/optimize-aira-translation-prompts.md)
>
> **HOW-TO**
>
> Learn how to optimize your prompts and level up your AIRA translations.
>
> ---
>
> [Learn more](https://docs.kentico.com/guides/digital-marketing/work-with-multilingual.md)

> **Info:** 
>
> ## Work with the error page
>
> Error pages are an important part of your website that deserves attention. Creating a helpful and user-friendly error page can help improve your visitor's experience and keep them engaged. In the following guides, learn about different aspects of the error page, and how you can create one in Xperience by Kentico.
>
> ---
>
> [404 best practices](https://docs.kentico.com/guides/digital-marketing/work-with-error-page/404-best-practices.md)
>
> **CONCEPT**
>
> Read about the 404 page's purpose and best practices that help you create an effective error page.
>
> ---
>
> [How to model a 404 page](https://docs.kentico.com/guides/digital-marketing/work-with-error-page/How-to-model-an-error-page.md)
>
> **TUTORIAL**
>
> Learn how to create a simple error page in Xperience.
>
> ---
>
> [Learn more](https://docs.kentico.com/guides/digital-marketing/work-with-error-page.md)

> **Info:** 
>
> ## Work with workflows
>
> See how the content management workflows help marketers streamline content creation, ensure consistency, and control the quality of their content.
>
> ---
>
> [Workflows](https://docs.kentico.com/guides/digital-marketing/work-with-workflows/workflows.md)
>
> **HOW-TO**
>
> Learn about workflows and how to set them up in Xperience by Kentico.
>
> ---
>
> [Workflow best practices](https://docs.kentico.com/guides/digital-marketing/work-with-workflows/content-workflow-best-practices.md)
>
> **CONCEPT**
>
> Discover the best workflow practices to maintain quality, consistency, and efficiency in your editorial process.

> **Info:** 
>
> ## Work with taxonomies
>
> Taxonomy is a way to organize and categorize content, like sorting different things into groups so they are easier to find. See how you can use taxonomies for various purposes.
>
> ---
>
> [Taxonomies](https://docs.kentico.com/guides/digital-marketing/work-with-taxonomies/taxonomies.md)
>
> **CONCEPT**
>
> Learn about how taxonomies work in Xperience by Kentico.
>
> ---
>
> [Work with taxonomies in Kbank](https://docs.kentico.com/guides/digital-marketing/work-with-taxonomies/work-with-taxonomies-in-kbank.md)
>
> **HOW-TO**
>
> See practical examples of how you can work with taxonomies in Xperience.