---
title: Work with email
---

> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).

> **Info:** 
>
> ## Work with email
>
> Discover how to prepare recipient lists, marketing emails and newsletter subscription and unsubscription confirmations in Xperience by Kentico.
>
> ---
>
> [Introduction to emails in Xperience](https://docs.kentico.com/guides/digital-marketing/work-with-email/introduction-to-emails.md)
>
> **CONCEPT**
>
> Learn the essentials of email marketing in Xperience by Kentico, including the types of emails, setup requirements, and how marketers and developers work together. Master the basics to confidently plan, create, and deliver messages that resonate with your audience.
>
> ---
>
> [Recipient management recommendations](https://docs.kentico.com/guides/digital-marketing/work-with-email/recipient-management.md)
>
> **CONCEPT**
>
> Learn how to structure your recipient lists and contact groups for effective email targeting. Choose between dedicated lists per email stream, a single global list with contact group filtering, or a hybrid approach. Understand how each option affects unsubscription behavior, setup effort, and email content flexibility.
>
> ---
>
> [Create a recipient list](https://docs.kentico.com/guides/digital-marketing/work-with-email/create-a-recipient-list.md)
>
> **TUTORIAL**
>
> Prepare a newsletter recipient list and set up a _Thank you_ page for subscribers, and unsubscription email for those who opted out from receiving your newsletter your newsletter.
>
> ---
>
> [Create a marketing email](https://docs.kentico.com/guides/digital-marketing/work-with-email/create-a-marketing-email.md)
>
> **TUTORIAL**
>
> Learn step-by-step how to create a marketing email in Xperience by Kentico.
>
> ---
>
> [Create newsletter confirmation and unsubscription emails](https://docs.kentico.com/guides/digital-marketing/work-with-email/create-newsletter-confirmation-and-unsubscription-emails.md)
>
> **HOW-TO**
>
> Create an email where your visitors can either confirm their subscription to or unsubscribe from a newsletter.
>
> ---
>
> [Create newsletter confirmation and unsubscription pages](https://docs.kentico.com/guides/digital-marketing/work-with-email/create-newsletter-confirmation-and-unsubscription-pages.md)
>
> **HOW-TO**
>
> Learn how to create a page that your visitor sees after they subscribe to a newsletter or decide to unsubscribe.
>
> ---
>
> [Create an autoresponder email](https://docs.kentico.com/guides/digital-marketing/work-with-email/create-autoresponder-email.md)
>
> **HOW-TO**
>
> Learn how to create an autoresponder email so your visitors know what to expect after they've submitted a form.
>
> ---
>
> [Create a newsletter email and template in Email Builder](https://docs.kentico.com/guides/digital-marketing/work-with-email/create-newsletter-email-and-template-in-Email-Builder.md)
>
> **HOW-TO**
>
> Create and send a professional newsletter in Xperience using the drag-and-drop **Email Builder**, then turn it into a reusable template to save time. Use widgets and other _Email Builder_ components to stay on-brand and scale your email marketing with ease.
>
> ---
>
> [Create email automation](https://docs.kentico.com/guides/digital-marketing/work-with-email/create-email-automation.md)
>
> **HOW-TO**
>
> Create your first email automation in Xperience by Kentico. Learn how to build a simple, behavior-based workflow that sends a timely follow-up when a visitor submits a form but hasn’t yet subscribed to your newsletter.
>
> ---
>
> [Notifications basics](https://docs.kentico.com/guides/digital-marketing/work-with-email/notifications-basics.md)
>
> **HOW-TO**
>
> Learn how to set up internal email notifications in Xperience by Kentico to help your team stay informed and responsive when key actions, like form submissions, happen on your website.
>
> ---
>
> [Understand Xperience email stats to spot what’s working](https://docs.kentico.com/guides/digital-marketing/work-with-email/understand-email-statistics.md)
>
> **CONCEPT**
>
> Learn how to read and act on email performance metrics in Xperience to improve delivery, engagement, and results.
>
> ---
>
> [Leverage email data in customer journeys](https://docs.kentico.com/guides/digital-marketing/work-with-email/leverage-email-data-in-customer-journeys.md)
>
> **CONCEPT**
>
> Learn how to track and respond to email interactions like clicks, opens, and unsubscribes. Use these signals to move contacts through customer journeys, understand what drives engagement, and trigger smarter, better-timed follow-ups.
>
> ---
>
> [Beginner’s guide to fixing common email marketing pitfalls](https://docs.kentico.com/guides/digital-marketing/work-with-email/common-email-issues.md)
>
> **CONCEPT**
>
> Learn how to spot and fix the most common issues hurting your email performance such as low clicks, high bounces, or unsubscribes. Use your email stats to understand what’s not working, make sure your email channel is properly set up, and create emails your audience actually wants to receive.
>
> ---
>
> [Structured emails and Email Builder in Xperience](https://docs.kentico.com/guides/digital-marketing/work-with-email/structured-emails-vs-email-builder.md)
>
> **CONCEPT**
>
> Compare two ways of creating emails in Xperience by Kentico – structured emails and the visual _Email Builder_. Learn when to use each approach, explore real-life examples, and discover how to combine both for flexibility and speed.
>
> ---
>
> [Send regular marketing emails](https://docs.kentico.com/guides/digital-marketing/work-with-email/send-regular-email.md)
>
> **HOW-TO**
>
> Learn how to create and send regular marketing emails, and filter your audience using **Recipient lists** and **Contact groups**.