---
title: Create a recipient list
---

> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).

Start with setting up a newsletter recipient list and set up a subscription and unsubscription email.

Contacts who decide to subscribe are stored in **recipient lists**. You want to create the correct recipient list for your email and inform your colleagues about its purpose.

1. Open the **Recipient lists** application.
2. Select **New recipient list**.
3. Fill in the properties:
   1. **Recipient list name**: _Mortgages form applicants_.
   2. **Description**: _Prospective Mortgages clients who submitted the Mortgages form_.
4. In **Approval settings**, **Select existing page**. In the page tree, go to _Special pages_, and select _Thank you (general)_ from the available pages.
5. Do the same in **Unsubscribe settings**, but select _Newsletter unsubscription confirmation_ this time.
6. **Save** your changes.

To complete the subscription process, you will link the recipient list to the form on the _Mortgages_ page. Once a visitor fills in the form, Xperience adds them to the recipient list.

### Next step

Once you have a recipient list ready, you can [create a marketing email](https://docs.kentico.com/guides/digital-marketing/work-with-email/create-a-marketing-email.md).