---
title: Xperience content modeling basics
---

> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).

> **Info:** 
>
> ## Xperience content modeling basics
>
> Learn about the essentials of content modeling. See what is content modeling, what types of content exist in Xperience recognizes and how you should approach content modeling to tailor-fit your content model to your needs.
>
> ---
>
> [Content modeling](https://docs.kentico.com/guides/architecture/content-modeling/content-modeling-guide.md)
>
> Discover how to elevate your marketing content strategy to stay ahead of the competition, resonate with your target audience, and adapt to evolving trends through effective content modeling, exploring its ties to marketing goals, content storage options, website design strategies, and invaluable recommendations.
>
> [Read the Content modeling guide](https://docs.kentico.com/guides/architecture/content-modeling/content-modeling-guide.md)
>
> ---
>
> [Differences between structured content and Page Builder content](https://docs.kentico.com/guides/architecture/content-modeling/xperience-content-modeling-basics/differences-between-structured-content-and-page-builder-content.md)
>
> **CONCEPT**
>
> Discover how to create a versatile article content type that editors can showcase on your website or feature in emails, covering company updates, blog articles, case studies, and interviews using a reusable article content type.
>
> ---
>
> [Content modeling process overview](https://docs.kentico.com/guides/architecture/content-modeling/xperience-content-modeling-basics/content-modeling-process-overview.md)
>
> **CONCEPT**
>
> Explore the end-to-end content modeling process, from discovery and analysis through implementation and governance. Learn which stakeholders to involve, how to design effective content architectures, and validate decisions before development.