---
title: Users and roles overview
---

> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).

### Users and roles overview

Users sign in daily to your website's administration interface and create new articles, personalize content for different audiences, build new online forms, or monitor the system's performance.

**Users** in Xperience by Kentico work with the applications from the back end - they create content, define marketing activities, etc. A typical user, for example, adds website articles or creates personalized content variants.

Administrators create different **user roles** to define user **permissions** and access to applications.

You can assign one role to more users. For example, you can have several users with a _Content editor_ role that can add or edit articles and other website pages or update content across the website.

Administrators can also assign multiple roles to the same user. Permissions granted within each user role are cumulative. For example, if a user has a _Content editor_ role and a _Digital marketer_ role, permissions from both user roles apply.

Admins assign these _user roles_ to users, such as marketers, editors, and data protection officers.

Visitors who create their accounts in your application are called **members**. Unlike _Users_ who can access the Xperience administration, _members_ can access only the front-facing part of your application, such as a website. They can browse pages or access member-only sections of the website.

[Find out more in the documentation](https://docs.kentico.com/documentation/developers-and-admins/configuration/users.md) ➡

### User permissions overview

Administrators create different **roles** to define user **permissions** and access to applications and operations within these applications, such as Update, Create, or Send email.

Permissions granted within each user role are cumulative. For example, if a user has a _Content editor_ role and a _Digital marketer_ role, permissions from both user roles apply.

[Find out more in the documentation](https://docs.kentico.com/documentation/developers-and-admins/configuration/users/role-management.md) ➡