Anatomy of customer journeys - Key components
Features described on this page require the Xperience by Kentico Advanced license tier.
Are you ready to go beyond the basics and start building real, effective customer journeys? This article breaks it all down.
Anatomy of customer journeys - Key components explores the foundational building blocks every marketer needs to understand to craft journeys that convert – and retain. This article gives you the full picture of what makes a customer journey tick, from understanding how customers move through different stages (See, Think, Do, Care) to mapping each interaction across touchpoints and customer segments.
In this guide, you’ll learn:
What touchpoints are – and how they shape the customer’s experience.
How to identify and work with customer segments like MQLs, SQLs, or loyal customers.
Why journey stages matter and how to make sure they reflect what your customers are really thinking.
How to work with data integrations to deliver personalized, data-driven experiences.
This is your go-to guide for connecting the dots between strategy and execution – perfect for marketers looking to deepen their understanding and start building journeys smarter with Xperience by Kentico.
Ready to dive deeper?
Explore the key components of a successful customer journey and learn how analyzing of customer journey stages correlates with specific touchpoints and customer segments.