Customer journeys

Welcome to the customer journeys series. Here, you’ll find guides to help you understand and use the Customer journeys feature in your project.

You’ll learn how to create and manage individual journeys, guide leads through the funnel, and deliver tailored experiences that drive conversions and engagement.

Are you a marketer looking to deliver more thoughtful, more personalized experiences? Then this series of guides is for you.

What are customer journeys?

Today’s customers expect more than just relevant content – they expect meaningful experiences at the right time on the right channel. To meet these expectations, marketers need a way to design, automate, and optimize the entire customer lifecycle.

That’s where customer journeys come in.

Orchestrating customer journeys with Xperience by Kentico

Customer journeys in Xperience by Kentico help you map out the end-to-end experience for your audiences – from their first interaction with your brand to long-term loyalty. You can automate steps along the journey, personalize actions based on real-time data, and optimize for better outcomes.

Whether you’re nurturing leads, onboarding new customers, or re-engaging existing ones, Customer journeys give you the tools to guide each person through the right path every step of the way.

Explore this tutorial to learn how to turn audience insights into action – and journeys into results.