---
title: Customer journeys
---

> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).

> **License:** Advanced license required.
>
> Features described on this page require the Xperience by Kentico **Advanced** license tier.

Welcome to the **customer journeys** series. Here, you’ll find guides to help you understand and use the _Customer journeys_ feature in your project.

You’ll learn how to create and manage individual journeys, guide leads through the funnel, and deliver tailored experiences that drive conversions and engagement.

Are you a marketer looking to deliver more thoughtful, more personalized experiences? Then this series of guides is for you.

## What are customer journeys?

Today’s customers expect more than just relevant content – they expect meaningful experiences at the right time on the right channel. To meet these expectations, marketers need a way to design, automate, and optimize the entire customer lifecycle.

That’s where customer journeys come in.

## Orchestrating customer journeys with Xperience by Kentico

_Customer journeys_ in Xperience by Kentico help you map out the end-to-end experience for your audiences – from their first interaction with your brand to long-term loyalty. You can automate steps along the journey, personalize actions based on real-time data, and optimize for better outcomes.

Whether you're nurturing leads, onboarding new customers, or re-engaging existing ones, _Customer journeys_ give you the tools to guide each person through the right path every step of the way.

Explore this tutorial to learn how to turn audience insights into action – and journeys into results.

> **Info:** 
>
> ### Get started with customer journeys
>
> Learn about the basics of customer journeys and answer the all-important question – just why do they matter?
>
> ---
>
> [Get started with customer journeys](https://docs.kentico.com/guides/customer-journeys/get-started-with-customer-journeys.md)
>
> **CONCEPT**
>
> Read about customer journeys, understand how they set themselves apart from other business frameworks, and see how customer journeys can make a difference in your digital strategy.