Advanced license required
Features described on this page require the Xperience by Kentico Advanced license tier.
Welcome to the customer journeys series. Here, you’ll find guides to help you understand and use the Customer journeys feature in your project.
You’ll learn how to create and manage individual journeys, guide leads through the funnel, and deliver tailored experiences that drive conversions and engagement.
Are you a marketer looking to deliver more thoughtful, more personalized experiences? Then this series of guides is for you.
Today’s customers expect more than just relevant content – they expect meaningful experiences at the right time on the right channel. To meet these expectations, marketers need a way to design, automate, and optimize the entire customer lifecycle.
That’s where customer journeys come in.
Customer journeys in Xperience by Kentico help you map out the end-to-end experience for your audiences – from their first interaction with your brand to long-term loyalty. You can automate steps along the journey, personalize actions based on real-time data, and optimize for better outcomes.
Whether you're nurturing leads, onboarding new customers, or re-engaging existing ones, Customer journeys give you the tools to guide each person through the right path every step of the way.
Explore this tutorial to learn how to turn audience insights into action – and journeys into results.
Learn about the basics of customer journeys and answer the all-important question – just why do they matter?
Read about customer journeys, understand how they set themselves apart from other business frameworks, and see how customer journeys can make a difference in your digital strategy.