Get started with customer journeys

Advanced license required

Features described on this page require the Xperience by Kentico Advanced license tier.

Are you curious about what customer journeys are – and why they matter? Start your journey here.

This article lays the groundwork for understanding customer journeys from a marketer’s perspective. You’ll explore the core concepts, the differences between different business frameworks, and the actual value customer journeys bring to your digital strategy.

In this article, you’ll learn:

Why understanding your customer’s behavior is key to meaningful engagement.
What a customer journey is – and what it isn’t.
How customer journeys compare to buyer’s journeys, user stories, and sales funnels.
The strategic benefits (and possible drawbacks) of customer journey mapping.
Why customer journeys matter in today’s marketing landscape.

This is your essential starting point before diving into the practical steps of building and managing journeys in Xperience by Kentico.

See how to analyze customer behavior to improve user engagement and increase conversions.

Ready for takeoff?

Dive into the exciting world of customer journeys and learn how you can analyze your customer’s behavior to improve user engagement.