---
title: Continue learning about customer journeys
---

> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).

> **License:** Advanced license required.
>
> Features described on this page require the Xperience by Kentico **Advanced** license tier.

You've come far in your path towards understanding **Customer journeys**.

- You've learned about the digital marketing struggles that marketers face daily, and you've also learned how Xperience by Kentico can help by using the integrated _Customer journeys_ feature.

- You revisited and learned how to distinguish core concepts, from customer and buyer's journeys, to user stories, and the overarching notion of the sales funnel.

- You now understand how impactful customer journeys can be when their capabilities are leveraged right, becoming a powerful tool to have in your digital marketing toolbox.

Even so, considering the investment into _Customer journeys_ against their value may sound like a lot at this point – and this is why we prepared a safe sandbox area for you to test their merits in action.

> **Info:** You can test all your marvellous new ideas on our hosted demo website – **Kbank**. Why not explore for example these following features:
>
> - **Digital marketing** - especially the applications **Contact groups, Contact management, Automation,** and **Forms** will be instrumental to creating a customer journey.
> - **Configuration** - see how you can handle customers' data in our **Data protection** series.
>
> Request access to a demo Kbank website via the [form at kentico.com.](<https://www.kentico.com/customers/educationcenter/training-website-requests>) (Select the Xperience by Kentico – Business Tutorial Kbank demo site option.)

## How did you like this series?

We hope you have enjoyed our series of guides to _Customer journeys_ in Xperience by Kentico. Tell us how you liked the series by clicking the _Send us feedback_ button at the end of this page.

## Continue learning about Customer journeys

To continue learning about concepts the _Customer journeys_ are built on, see the following recommended topics:

- [Customer journeys](https://docs.kentico.com/documentation/business-users/digital-marketing/customer-journeys.md) - take the feauture for a spin, and create your first customer journey today.

- [Digital marketing](https://docs.kentico.com/guides/digital-marketing/xperience-essentials/digital-marketing-essentials-introduction.md) – This series covers key topics to help you make the most of Xperience by Kentico’s marketing features. You’ll learn to manage visitor data, collect insights, segment audiences, personalize content, and optimize email marketing.

- [Data protection](https://docs.kentico.com/guides/configuration/data-protection.md) – See how you can manage personal data or customer consents.

- [Activity tracking](https://docs.kentico.com/guides/digital-marketing/activity-tracking.md) – See how Xperience logs visitor activities you can use to track the customer journey on your website.

- [Work with contacts](https://docs.kentico.com/guides/digital-marketing/work-with-contacts.md) – Learn how to manage contacts and contact groups, and where to see your contact’s customer journey.

- [Work with forms](https://docs.kentico.com/guides/digital-marketing/work-with-forms.md) – See how to work with forms, adjust their fields, and make them user-friendly for website visitors to improve their user experience.