Send regular marketing emails
Learn how to create and send a regular marketing email in Xperience by Kentico. In this guide, you’ll see how to build a promotional email using the Email Builder and target the right audience by combining recipient lists with contact group filtering.
The sample marketing email shown in this interactive walkthrough was prepared in Kbank, our demo website environment.
If you’d like to follow along, or if you simply want to explore how working with emails looks in Xperience by Kentico, try our Kbank demo website.
You can request your demo site through our demo request form and ask for the Xperience by Kentico – Business Tutorial Kbank demo site.
Once we approve the request, we’ll automatically send you a link to your demo site.
Create and send a regular marketing email
Watch the interactive video below to see the full workflow of creating a regular marketing email, from building the content in the Email Builder to targeting the right audience and sending the email.
Wrap up
In this walkthrough, we covered how to:
- Understand the role of Recipient lists and Contact groups when segmenting your email audience.
- Create a regular marketing email using a structured email template with the Email Builder enabled.
- Build promotional email content in a drag-and-drop builder using widgets.
- Refine your audience by applying include and exclude conditions based on Contact groups.
- Review, schedule, and send a regular marketing email directly from Xperience by Kentico.
With these basics in place, you can confidently deliver targeted marketing messages to the right audience without fragmenting your contacts into new, unnecessary recipient lists.
Next step
Once you’re comfortable sending regular marketing emails, you may want to explore other email scenarios – be it creating autoresponder emails for your forms, or making the most out of your contacts and leveraging email data in customer journeys.