---
title: Email marketing
---

> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).

## Email marketing

Email messages are among the primary ways for organizations to communicate with their audience.

Take advantage of Xperience by Kentico's tools for crafting engaging email content that helps drive conversions.

> **Info:** 
>
> ## Email builder
>
> Empower your non-technical marketers to create flexible, visually compelling emails and get clicks.
>
> ---
>
> [Email Builder overview](https://docs.kentico.com/guides/development/email-marketing/email-builder-overview.md)
>
> **CONCEPT**
>
> Take a brief look at Email Builder and the advantages it provides for developers, along with an overview of the elements required to make it work.
>
> ---
>
> [Use the Email Builder Starter Kit in your project](https://docs.kentico.com/guides/development/email-marketing/use-email-builder-starter-kit.md)
>
> **HOW-TO**
>
> Integrate the Email Builder Starter Kit repository into your project, providing a baseline set of useful Email Builder components.
>
> ---
>
> [Create an Email Builder widget for articles](https://docs.kentico.com/guides/development/email-marketing/create-an-email-widget-for-articles.md)
>
> **HOW-TO**
>
> Learn how to create a custom Email Builder widget for displaying articles, using the Email Builder Starter Kit's conventions for portability and flexibility.
>
> ---
>
> [Display structured content in Email Builder](https://docs.kentico.com/guides/development/email-marketing/display-structured-content-email-builder.md)
>
> **HOW-TO**
>
> Create an Email Builder template that displays structured content in a consistent, fixed manner, but still allows marketers a degree of flexibility.
>
> ---
>
> [Build a flexible Email Builder template](https://docs.kentico.com/guides/development/email-marketing/build-a-flexible-email-builder-template.md)
>
> **HOW-TO**
>
> Build a flexible, reusable Email Builder template that supports multiple layouts and color schemes, empowering marketers to create visually engaging emails with ease.
>
> ---