Business user learning map

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Welcome to the Business user learning map for Xperience by Kentico. This curated collection of training materials, documentation guides, and additional resources is designed to guide business users – such as marketers, content editors, and administrators – through the key areas of our digital experience platform (DXP).

If you’re looking to boost up your knowledge and start using Xperience right away, this learning map is the perfect place to begin.

Each section is organized by topic and includes links to recommended resources, guiding you step by step – without overwhelming you with technical detail.

Xperience by Kentico DXP overview

Xperience by Kentico is a flexible digital experience platform that empowers business users to manage content, personalize customer experiences, and run digital marketing activities – all in one place. Whether you’re creating web content, mapping out customer journeys, or configuring user access and workflows, Xperience gives you the tools to deliver impactful customer experiences.

We recommend starting with content management and digital marketing essentials in Xperience. These core capabilities provide a solid foundation for working with more advanced features – and will help you make informed decisions that support your business goals.

Getting started with Kentico

Learn the fundamentals of website content management, explore the importance of a sound digital marketing strategy, get familiar with tracking visitor data – and so much more.

Eager to begin? Get to know Xperience by Kentico in just one minute:

Before we dive deeper into the well of knowledge that is our kentico.com documentation, let’s set you up for success with two simple steps:

  1. Manage your user profile – Learn how to access and personalize your user profile via the account menu. From there, you’re ready to begin your Xperience journey.

  2. Request access to our hosted demo website – Kbank – using the form at kentico.com. Select Xperience by Kentico – Business Tutorial Kbank as your demo site option. You’ll get access to a sandbox environment where you can explore features and test your ideas freely.

Content management essentials

Content is your number one digital marketing asset. Using it effectively stands at the core of managing digital experiences.

Strong content management turns ideas into experiences. From web pages to files and multilingual content, your work as a marketer or editor directly shapes what your visitors see and how they feel. This section introduces the essential tools in Xperience by Kentico that help you create, organize, reuse, and publish content efficiently across channels. Whether you’re building a simple landing page or managing an entire multilingual site, these guides will give you the confidence and clarity to get started.

Kentico-specific content management resources

Content management tutorial

  1. Manage content introduction – Learn about the different digital marketing channels in Xperience and the types of content you’ll work with as a business user.

  2. Manage content in Content hub – Explore how the Content hub works and how to add reusable content to a website channel.

  3. Manage files in Xperience – Learn the basics of managing files in Xperience to make your digital assets easy to organize, find, and reuse.

Content management advanced topics

  1. Work with reusable content – Save time by creating reusable content you can display in multiple places across your channels.

  2. Work with websites – Discover how to use Xperience’s Page Builder to create different types of pages, including landing pages and templates.

  3. Work with multilingual – Understand how multilingual content works in Xperience and try creating a language variant of a page yourself.

  4. Work with workflows – See how workflows can help streamline content creation, improve quality control, and ensure brand consistency across your team.

Digital marketing essentials

Xperience lets you capture and store visitor data, transform it into actionable insights, and tailor experiences across different marketing channels.

To connect meaningfully with your audience, you need to understand who your visitors are, how they behave, and what kind of content resonates with them. That’s where digital marketing in Xperience by Kentico comes in. These tools help you collect data, track how customers interact with your brand, and create personalized experiences – so you can run smarter campaigns and build stronger relationships.

The resources in this section teach you how to manage contact data, segment audiences, personalize website content, and more. These capabilities form the backbone of data-driven marketing in Xperience, giving you everything you need to stop guessing and start driving conversions.

Kentico-specific digital marketing resources

Digital marketing tutorial

  1. Manage visitor data – Learn how to uncover what your visitors are doing on your site – what content they consume and how they navigate – to gain insights that shape your customer journeys.

  2. Collect visitor data – Build forms to collect valuable visitor information and turn that data into actionable marketing insights.

  3. Segment your website audience – Use contact demographics, content preferences, and behavior to group visitors and deliver targeted content.

  4. Personalize website content – Deliver tailored content to your audience at the right moment to build stronger engagement and loyalty.

  5. Email marketing – Learn how to stay connected with your audience and promote your services through personalized email campaigns.

Digital marketing advanced topics

  1. Contact management – Explore how Xperience provides a centralized overview of all people interacting with your digital channels.

  2. Contact activities – Understand how visitor interactions – like viewing a page or submitting a form – are automatically tracked as activities tied to individual contacts.

  3. Work with forms – Learn how to create and manage online forms that are easy for visitors to fill out – plus, add custom fields, or helpful messages, and set what happens after a user submits the form.

  4. Forms – Get started with form creation and learn how forms help you gather structured, reliable data from your website visitors.

  5. Contact groups – Organize your audience into meaningful segments based on shared characteristics so you can target them more precisely in your marketing efforts.

  6. Widget personalization – Customize the content shown through Page Builder widgets by creating variants that display based on predefined conditions.

Customer journeys

Today’s customers expect more than just relevant content – they expect meaningful experiences delivered at the right time, on the right channel. To meet these expectations, marketers need a way to design, automate, and optimize the entire customer lifecycle.

That’s where customer journeys come in.

The Customer Journeys application in Xperience helps you see how people interact with your brand, identify critical touchpoints, and create smoother paths that lead visitors from awareness to action. By guiding your audience through personalized experiences, you can drive conversions, increase loyalty, and support every stage of the customers’ journey – from first visit to long-term retention.

You’ll learn how to create and manage individual journeys, guide leads through the funnel, and deliver tailored experiences that boost engagement and loyalty. Happy customers make for happy ROI results.

Kentico-specific customer journey resources

  1. Get started with customer journeys – Learn how to analyze customer behavior to improve user engagement and increase conversions.

  2. Anatomy of customer journeys – Key components – Discover the essential building blocks of a customer journey, including journey stages, touchpoints, and customer segments.

  3. Prepare to build customer journey – Find out which internal teams should be involved and what resources you need to define and shape effective customer journeys.

  4. Customer journeys – Use the tools available in Xperience to put your knowledge into practice and build a customer journey of your own.

  5. Work with contacts – Learn how to manage contacts and contact groups and where to view each contact’s customer journey history.

  6. Activity tracking – Learn how to track visitor actions – such as page views and content consumption – to better understand how visitors move through your customer journeys.

User management essentials

Effective user and role management is key to maintaining secure, structured, and efficient collaboration within Xperience by Kentico.

Whether you’re part of a large team or managing a few contributors, user and role management ensures that the right people have access to the right tools – without compromising security. In Xperience, you can easily invite new team members, define their responsibilities, and maintain compliance with data protection regulations. Understanding how to manage users and roles will encourage a well-organized environment where everyone can work efficiently and safely. You’re protecting not only yourself but others, too.

Kentico-specific user management resources

  1. User management introduction – This short series will guide you through the essentials—logging in, creating and managing users, and defining roles for a well-organized and secure environment.

  2. *Work with roles – Learn how to use the Role management application to set up roles, assign permissions, and control access to different areas of the system.

  3. Work with users – Get comfortable with the Users application. This guide shows you how to create or edit a user and update your password.

  4. Work with users and roles – Take a deeper dive into managing users and roles. Learn how to invite users, assign them roles, reset passwords, or even set up a data protection officer role.

  5. Data protection – Explore how to manage personal data, customer consent, and data removal requests in compliance with regulations like GDPR. This guide walks you through locating, sharing, and deleting customer data using Xperience’s Data Protection feature.

Advanced topics for business users

Ready to explore more? This section gathers helpful tools and features that go beyond the basics. These guides are great for business users who want to fine-tune their content, organize files more effectively, experiment with new publishing options, or simply get more confident working in Xperience.

Even if some topics seem more advanced, don’t worry – each topic is designed to help you take things step by step, with practical examples and clear instructions along the way.

Kentico-specific resources recommended for business user

  1. Content hub – Go deeper into how the Content hub lets you create, store, manage, and publish content across multiple channels. Learn how to work with content items, content hub folders, and content item assets.

  2. Taxonomies – Learn how to organize your content with tags and categories to make it easier to filter, personalize, or show relevant content across languages and regions. Give it a try, and learn how to work with taxonomies in Kbank.

  3. Taxonomies (advanced) – Explore how structured tags can power advanced filtering, personalized experiences, and content relationships. Plus, see how developers can retrieve and display tagged content.

  4. Website content – Learn how pages work in your website channels, from creating and editing content to managing their life cycle, preview modes, and URLs – all without needing any technical know-how.

  5. Content versioning – Easily keep track of changes, see who edited what and when, and restore older versions of your content if needed – perfect for catching mistakes or rolling back updates.

  6. Workflows – Create wokflows, and set up custom review and approval steps to make sure content gets the right eyes on it before publishing. Nothing goes live until it’s truly ready.

  7. Set up custom workflow notifications – Keep your team in the loop with automatic email alerts when content moves through workflow steps – so the right people always know when it’s their turn to review or approve.

  8. Headless content – (Advanced license required) Discover how to manage and publish reusable content for mobile apps, kiosks, and other digital platforms using headless channels – structured content ready to go wherever you need it.

  9. Rich text editor – Format your content with ease using a simple editor that lets you style text, add images or links, and even switch to HTML view if needed – what you see really is what you get!

  10. Email queue – Keep track of system emails like password resets. View what’s been sent, spot any that failed, and resend them if needed, all from one place.

  11. Members – Manage visitor accounts that sign up on your site. View their details, enable or disable access, or remove accounts when needed.

  12. If you’re keen on keeping up with the times and trends, look no further. We’ve developed AIRA – our native Artificial Intelligence Recommendations and Assistance capability – to help boost productivity and gain insights. Let’s dig in!

    1. AIRA is here – Meet AIRA – your AI-powered teammate designed to speed up content creation, automate repetitive tasks, and deliver insights that help you get better results, faster. From writing emails to optimizing images, AIRA helps marketers work smarter across digital channels.

    2. AIRA: Your digital marketing buddy – AIRA is your always-on AI teammate that helps you work smarter – not harder. From creating multichannel content and optimizing campaigns to making data-driven decisions, AIRA takes care of time-consuming tasks so you can focus on strategy, creativity, and results.

    3. How AI is revolutionizing email personalization – Discover how AI is changing the way marketers create emails, making them more relevant, timely, and effective. From dynamic content and smart automation to real-time insights, learn how tools like AIRA help you deliver email experiences your audience actually wants to open.

    4. AIRA – (Advanced license required) Try out AIRA, your AI-powered content assistant that helps you save time by refining text, generating email content, and tagging or describing images. Currently in preview and evolving with your feedback.

Keep advancing your skills in Xperience by Kentico

Finished the essentials? Great job! But your learning journey doesn’t have to stop here.

There are plenty of ways to go further – whether you want to stay up-to-date with new features, dive deeper into digital marketing best practices, or get recognized for your growing expertise. This section points to useful resources, community updates, and other opportunities to help you build confidence and skills in Xperience by Kentico.

Stay updated within the Kentico Marketing community

Improve your knowledge

Kentico for marketers and editors course

Our Kentico for marketers and editors e-learning course teaches marketers and content administrators with limited knowledge of Kentico how to maintain content on their website, set up campaigns, run email marketing activities, and handle other common digital marketing tasks.

Where to go next?

Always looking for deeper insights?
Get to know what’s down the road by browsing our product roadmap. We’re always on the move to bring you and your customers a better Xperience.