Business user learning map

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Welcome to the Business user learning map for Xperience by Kentico – your guide to getting comfortable with using the platform, whether you’re a marketer, content editor, or team administrator.

Start with the training modules below, then explore the additional resources in each section.

New to Xperience? Work through the three following “essentials” modules in order. Each module builds on the previous, and all exercises use the Kbank demo site. You can request access using the Request Xperience by Kentico Business Tutorial website before you begin.

Getting started with Xperience by Kentico

The Xperience essentials for marketers and editors path covers the three areas most business users work with every day. No technical knowledge required.

  1. Content management essentials – Learn the basics of creating, editing, and managing content in Xperience to support your website and marketing goals.
  2. Digital marketing essentials – Explore the basics of running digital marketing activities in Xperience, from collecting visitor data and segmenting your audience to personalizing content and sending email campaigns.
  3. User management essentials – Learn how to create and manage user accounts, assign roles, and set permissions, so your team always has the right level of access.

Content management

Content is your most valuable digital marketing asset, and using it effectively is at the heart of every great digital experience. The following modules, guides, and documentation pages go beyond the essentials to help you get more out of Xperience as your content needs grow.

  1. Manage content – Explore how to create, reuse, and publish content in Xperience, including multilingual content and workflows.
  2. Work with assets – See how to organize and manage images, videos, and documents in the Content hub. You’ll also learn about folders, workspaces, and smart folders that help your assets stay consistent and easy to reuse across all digital marketing channels.
  3. Work with website content – Learn how to create pages, manage URLs, and control who can see your content.
  4. Work with taxonomies – Get an overview of how to organize your content with tags and categories to make it easier to filter, personalize, or surface relevant content across languages and regions.

Digital marketing

Whether you’re running campaigns, managing contacts, or sending emails, these modules and guides cover the tools that turn visitor data into meaningful engagement.

  1. Contact management – Learn how to view and manage contacts, track activity, segment audiences, and collect data through forms – so you can better understand your visitors and deliver more targeted experiences.
  2. Customer journeys – Understand what customer journeys are and why they matter. Learn the core concepts and key components and build your first customer journey in Xperience.
  3. Understand emails in Xperience – Get an overview of how emails work in Xperience and what you can achieve with them. Explore email types, recipient lists, and statistics to improve your campaigns and support the customer journey.
  4. Data protection – Learn how to manage consent, process data requests, and stay compliant with privacy regulations such as GDPR.
  5. Work with forms – Create and manage online forms, add custom fields, and set what happens after a visitor submits.
  6. Activity tracking – See how visitor interactions are automatically tracked as contact activities, and how to use that data in your marketing.
  7. Widget personalization – Explore how you can create content variants for Page Builder widgets that display based on audience conditions.

AIRA – Agentic Marketing Suite

AIRA, our Artificial Intelligence Recommendations and Assistance, is Xperience’s built-in AI capability designed to save your team time on content creation, optimization, and refinements, image optimization, or campaign work.

  1. AIRA is here – Meet AIRA – your AI-powered teammate designed to speed up content creation, automate repetitive tasks, and deliver insights that help you get better results, faster. From writing emails to optimizing images, AIRA helps marketers work smarter across digital channels.
  2. AIRA – Refine text, generate email content, and tag or describe images with your AI-powered content agent.
  3. Work with Content Strategist agent – Review page content against your team’s content strategy before publishing or during content cleanup.
  4. Generate website content with AIRA – Try hands-on how AIRA helps you create and refine website content.
  5. Generate email content with AIRA – See how AIRA helps you build and refine email content.

Advanced topics

Ready to go further? These resources cover governance, versioning, and other tools for teams that want tighter control over their content and publishing process.

  1. Content governance in Xperience – Get an overview of how Xperience helps your team keep your content fresh and consistent across digital channels.
  2. Content versioning – Learn how to track content changes, see who made edits and when, and restore previous versions whenever you need.
  3. Workflows – Read detailed documentation that covers how to set up review and approval steps so nothing goes live until it’s ready.
  4. Workflow notifications – Learn how to automatically alert the right people when content moves through a workflow step.
  5. Content sync – Explore how content synchronization lets you efficiently move new and updated content between Xperience environments to ensure a smooth content flow from development through staging to production.
  6. Headless content – See how you can publish reusable content to mobile apps, kiosks, and other platforms via Xperience headless channels.
  7. Rich text editor – Explore how the built-in editor allows you to style text, add images and links, or even adjust the HTML source when needed.
  8. Members and roles – Get an overview of how you can manage visitor accounts, view member details, enable or disable access, assign members to roles, or remove accounts.

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