Email marketing

Email marketing can promote your services or products and help you stay in touch with your customers. Xperience allows you to create the following types of emails:

• Regular emails for subscribed recipients.
• Form autoresponders are sent automatically after a visitor submits a form.
• Confirmation emails that notify recipients when they successfully subscribe or unsubscribe from email marketing.

Find out more about emails, sending emails to subscribers, and tracking email statistics in the documentation.

See how you can set up a newsletter in Xperience by Kentico.

Exercise - Sending a newsletter to a recipient list

In this exercise, you’ll see how you can prepare a newsletter email and send it to a newsletter recipient list.

Task:

You want to advertise your financing solutions for small businesses to your newsletter subscribers. Create an email informing your recipients about the advantages of a loan for small businesses.

Create the email

1. Go to the Marketing Emails application.
2. Create a New email.
3. Fill in:
   1. Email name: SMB loan newsletter.
   2. Email purpose: Regular.
   3. Content type: Simple email.
   4. Select Continue.
4. Choose Email template: Simple regular template.
5. Create the email.
6. Add a Subject: Financing Solutions for Small Business.
7. Fill in the Preview text: Empower your small business with tailored financial solutions from Kbank.

Add email content

1. Copy the following text and paste it into the email:
   Hello,
   At Kbank, we believe in empowering you to create the business of your dreams. That’s why we’re excited to share our latest loan offer for small businesses with you. With Kbank finance services, you gain access to a comprehensive suite of services designed to drive growth and profitability. We understand the challenges small businesses face. Whether you need assistance with budgeting, capital acquisition, or preparing accurate financial reports, our experienced advisors are here to support you every step. Download a Modern Makeovers case study and get inspired by the successes of others.
   Find out more.
   Let us help you unlock your small business’s full potential and build a path to success. Best regards,
   Mike Tracy
   Senior Loan Officer, Kbank
2. Insert dynamic text after Hello to personalize the newsletter. You may need to add a space between Hello and the dynamic text field. Choose the First name as a Recipient attribute and Insert the field.
3. Highlight the Find out more, Insert link, and choose the Page option. 1. Select the Campaign pages in the content tree and SMB loan campaign from the available pages. If you cannot find the page, switch to Business Banking in the drop-down menu above the content tree. 2. Insert the chosen page.
4. Save the email.
5. Switch to the Properties tab on the right and fill in:
   1. Code name: SMBLoanNewsletter.
   2. Sender: Mike.
   3. Send to: Newsletter recipient list.
   4. Save the changes.

Once the newsletter is ready, you can see what it looks like in the Preview tab.

Sending your email

If you are happy with the email, you can Review and send the email. You can schedule the time to send it or send it immediately.

Next step

Continue learning about your next steps with digital marketing.