Digital marketing introduction
Xperience by Kentico is a digital experience platform (DXP) that simplifies marketing technology and empowers teams to create cohesive, personalized experiences. Combining content management and digital marketing in a single platform helps businesses engage customers across websites, microsites, email, and other digital channels. With built-in automation, personalization, and analytics, marketers can streamline workflows, reduce repetitive tasks, and focus on delivering impactful campaigns.
In short, Xperience by Kentico lets you capture and store visitor data, transform it into actionable insights, and tailor experiences across different marketing channels.
AustralianSuper (formerly LUCRF Super, Australia’s first industry super fund), improved customer interactions through personalization and SMS marketing. AustralianSuper’s form completion rate grew by 193% after streamlining customer communication processes.
This Digital marketing essentials series covers key topics to help you make the most of Xperience by Kentico’s marketing features. You’ll learn to manage visitor data, collect insights, segment audiences, personalize content, and optimize email marketing. Each tutorial is standalone, allowing you to explore topics without prior context.
Online marketing exercises
To follow along with the exercises, request access to a demo Kbank website via the form at kentico.com. (Select the Xperience by Kentico – Business Tutorial Kbank demo site option.)
Next step
Continue learning about managing visitor data.