Next steps with digital marketing
You’ve come to the end of the Digital marketing essentials guide. At this point, you have basic knowledge and understanding of how the different Xperience by Kentico capabilities help you capture and store data about your website visitors on your Xperience websites, and how to leverage that data into actionable insights.
You know how to create a new landing page, add a form, and publish the page. You also learned how to add a contact group, create email automation, and create a personalized widget variant. Last but not least, you now understand the basics of Contact management and GDPR as they relate to each other.
Have a cookie for all your hard work – it’s on us.
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Continue learning about digital marketing
To continue learning how to work with websites built with Xperience, see the following recommended topics:
- Data protection – see how you can manage personal data or customer consents.
- Activity tracking – see how you can track your visitors to track their customer journey on your website.
- Work with contacts – learn how to manage contacts and contact groups and where to see your contact’s customer journey.
- Work with forms – see how to work with forms, adjust their fields, and make them user-friendly for website visitors to improve their user experience.
- Work with email – discover how to prepare recipient lists, marketing emails and newsletter subscription and unsubscription confirmations in Xperience by Kentico.
- Find out about Xperience by Kentico, the hybrid headless digital experience platform (DXP) that helps you drive better business outcomes.
What’s next
Hungry for more? Continue your journey with Xperience by Kentico and hop on to the next hottest topic: User management essentials introduction.