---
title: Business users
---

> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).

> **Info:** **[Content hub](https://docs.kentico.com/documentation/business-users/content-hub.md)**
>
> Create, edit, and manage content items that can be reused across all types of channels. Files are also managed as content item assets.

> **Info:** **[Website content](https://docs.kentico.com/documentation/business-users/website-content.md)**
>
> Create, edit, and manage pages and their workflow.

> **Info:** **[Headless content](https://docs.kentico.com/documentation/business-users/headless-content.md)**
>
> Create, edit, and manage headless content items intended for distribution to channels outside of the system through a headless API (GraphQL).

> **Info:** **[Forms](https://docs.kentico.com/documentation/business-users/digital-marketing/forms.md)**
>
> Create and manage forms for gathering data from users and visitors. Use _smart forms_ to avoid overwhelming your visitors and instead gradually collect data over multiple submissions.

> **Info:** **[Content sync](https://docs.kentico.com/documentation/business-users/content-sync.md)**
>
> Easily transfer new and updated content from one instance of Xperience by Kentico to another.

> **Info:** **[Digital marketing](https://docs.kentico.com/documentation/business-users/digital-marketing.md)**
>
> Learn about the digital marketing capabilities of Xperience. Track visitor behavior on your sites and respond by serving appropriately personalized content.

> **Info:** **[Members](https://docs.kentico.com/documentation/business-users/members.md)**
>
> Manage registered visitors.

> **Info:** **[AIRA](https://docs.kentico.com/documentation/business-users/aira.md)**
>
> Learn more about AIRA features that can automate and streamline your content-related tasks.