---
title: Creating banners
related:
- https://docs.kentico.com/k11/on-line-marketing-features/managing-your-on-line-marketing-features/banners.md
- https://docs.kentico.com/k11/on-line-marketing-features/managing-your-on-line-marketing-features/banners/placing-banners-on-a-page-as-widgets.md
- https://docs.kentico.com/k11/on-line-marketing-features/configuring-and-customizing-your-on-line-marketing-features/adding-banners-to-a-page-as-web-parts.md
---
> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).
You can manage banners and their categories in the following ways:
## Creating a new banner category
To create a new banner category:
1. Open the **Banners** application.
2. In the **Site** selector, select whether the new category will be site-specific or global.
3. Click **New banner category** and fill in the following properties:
- **Display name** – the name of the banner category displayed in the user interface.
- **Enabled** – select the checkbox to allow the banners from this category to be displayed on the live site.
4. Click **Save**.
## Editing an existing banner category
To edit an existing banner category:
1. Open the **Banners** application.
2. In the **Site** selector, select whether you want to modify a global or a site-specific banner category.
3. **Edit**() the banner category you want to modify.
4. Switch to the **General** tab, where you can edit the properties.
## Creating a new banner
To create a new banner:
1. Open the **Banners** application.
2. **Edit**() the banner category in which you want to create a new banner.
3. On the **Banners** tab, click **New banner**.
4. In the _General_ and _Visibility_ categories, fill in the following properties:
- **Display name** – the name of the banner displayed in the user interface.
- **URL** – URL of the resource you want the banner to link to.
- **Weight** – decimal number that represents the probability of the banner being displayed relative to other banners in the same category. For example, if a category contains 3 banners with weights of 2, 4 and 4, the first banner will be displayed approximately 2 times out of 10 views.
- **Open in new window** – when selected, the banner link opens in a new browser window.
- **Enabled** – when selected, the banner is displayed on the live site.
- **Valid from** – date and time from which the banner is displayed on the live site.
- **Valid to** – date and time after which the banner is no longer displayed on the live site.
- **Impressions left** – specifies how many times the banner will be displayed on the live site:
- **Number of impressions is not limited** – when selected, the number of times the banner can be displayed is not limited.
- **Allow only specific number of impressions** – when selected, specifies how many times the banner can be displayed before the system stops displaying it.
- **Clicks left** – specifies how many times the banner will be clicked on the live site:
- **Number of clicks is not limited** – when selected, the number of times the banner can be clicked is not limited.
- **Allow only specific number of clicks** – when selected, specifies the number of times the banner can be clicked before the system stops displaying it.
5. In the _Content_ category, select one the of following options in the **Banner type** drop-down list:
- **Plain text** – the banner content consist of plain text only.
- **HTML** – the banner content can be edited using the built-in text editor.
- **Image** – the banner consist of a selected image.
6. Fill in the additional configuration options depending on the selected type of banner:
| Banner type | Configuration options |
| ----------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Plain text | **Banner content** – plain text, which will represent the banner. You can also enter HTML tags. |
| HTML | **Banner content** – any HTML content, which can be edited using the text editor. |
| Image | **Banner image** – allows you to select an image from the content tree, a media library, or enter a URL of any image on the web.
**Image title** – text which will be rendered into the title attribute of the image tag.
**Alternative text** – text which will be rendered into the alt attribute of the image tag.
**Image CSS class** – CSS class of the image tag.
**Image CSS style** – in-line CSS style that will be rendered for the image tag. |
7. Click **Save**.
## Editing an existing banner
To edit an existing banner:
1. Open the **Banners** application.
2. In the **Site** selector, select the site under which you want to edit a banner.
3. **Edit** () the banner category in which you want to edit a banner.
4. On the **Banners** tab, **edit** () the banner.
Now that you have created and modified your banners, you can add banners to pages as [widgets](https://docs.kentico.com/k11/on-line-marketing-features/managing-your-on-line-marketing-features/banners/placing-banners-on-a-page-as-widgets.md) or [web parts](https://docs.kentico.com/k11/on-line-marketing-features/configuring-and-customizing-your-on-line-marketing-features/adding-banners-to-a-page-as-web-parts.md#adding-the-banner-rotator-web-part).