Working with catalog discounts

You can use catalog discounts to motivate customers to purchase more products. If you use catalog discounts, the system offers your products on the live site to all eligible customers for discounted prices. The system also displays the discounted prices to your on-line store administrators while creating/editing orders of eligible customers.

For example, you can provide special Christmas sale discounts to all eligible customers who purchase any products with selected brands or from selected departments between November 15 and December 23.

You can configure catalog discounts in detail to apply only to products specified by rules (macro conditions). These rules use properties of the respective SKUs (products), and can include the product price range, sections of the product tree, brand, manufacturer, collection, public status, etc. You can also specify periods of validity for catalog discounts.

Adding or editing catalog discounts

You can add or edit catalog discounts in the Catalog discounts application.

• Catalog discounts limited by periods of validity
• Catalog discounts targeted at selected customers
• Catalog discounts limited to selected product scopes

Catalog discounts limited by periods of validity

To add or to edit catalog discounts limited by periods of validity:

1. To add a new discount, clickNew catalog discount. Click Edit () to edit existing discounts.

2. Type a Name for the discount.

3. Enter the catalog discount properties in the Duration category:

   • Valid from – specifies the start of the period of validity.

   • Valid to – specifies the end of the period of validity.

     

4. Click Save.

The system saves the catalog discount. The system now applies the discount only during the discount’s period of validity (if the discount is running).

Catalog discounts targeted at selected customers

To add or to edit catalog discounts targeted at selected customers:

1. To add a new discount, clickNew catalog discount. Click Edit () to edit existing discounts.

2. Type a Name for the discount.

3. Change the value of the Available for property in the Target customers category

   • All visitors – all customers are eligible for the discount; the default option.
   • Registered users – only registered customers are eligible for the discount.
   • Registered users in selected roles – only registered customers in selected roles are eligible for the discount.

4. Click Save.

The system saves the catalog discount. The system now applies the discount (if the discount is running) only for the selected customers.

Catalog discounts limited to selected product scopes

To add or to edit catalog discounts limited to selected product scopes:

1. To add a new discount, clickNew catalog discount. Click Edit () to edit existing discounts.

2. Type a Name for the discount.

3. In Discount, select percentage if you want to apply the discount as a percentage or fixed amount to apply the discount in a specific amount of money in the main currency.

4. To Amount, enter the exact value of the discount either as a percentage or a fixed amount according to Discount.

5. Click Edit next to the Apply to field to set the discount rules and their parameters:
   

   1. In the Edit macro condition dialog, select the required rule in the right part of the dialog.

   2. Use drag & drop, or double-click, or click Add rule () button to add the rule.

   3. Click the underlined parts of the rule in the left part of the dialog to open the Set parameter value dialog.

   4. Select the desired parameter:

      

   5. Click Set parameter.

   6. (Optional) Repeat editing to set any discount rules and parameters that you need.

   7. Click Save & Close.

6. Click Save.

The system saves the catalog discount. The system now applies the discount only if the specified condition is fulfilled (if the discount is running).

Displaying catalog discounts on the live site

The system allows you to attract the customers by showing them what economical and convenient purchases they can make in your on-line store. Specifically, the system can display original and also discounted prices of products. The system can also display special status labels, for example, Sale, New, Featured, etc.

Offering products at discounted prices

The sample E-commerce Site can display the products with the original and discounted prices. Whether and how the system displays the prices depends on each product’s configuration, and availability of catalog discounts:

The sample E-commerce Site can display the products with the original and discounted prices. The amount (and percentage of the original prices) that the customers can save is also displayed. Whether and how the system displays this information depends on the products’ configuration, and availability of catalog discounts:

Offering products highlighted with statuses

You can motivate your customers to purchase selected products by showing product statuses, e.g., Sale, New, Featured, etc.

Configuring pages to display product discounts

The sample product listing pages and sample product details pages contain web parts using transformations that can display product discount information (product prices and statuses).

To configure a product listing/product details page to display product prices and product statuses:

1. Open the Pages application.

2. Select the required page from the content tree.

3. Switch to the Edit -> Design tab.

4. Add appropriate web parts to the selected web part zones.

   You can do this by copying the web part(s) from any sample product listing/product details page. If you are editing:

   • your custom product listing page, add the Product List web part;
   • your custom product details page, add the Product Detail and Product Main Image web parts.

5. Modify the web parts’ Transformation properties as required:

   • Product listing pages

     • If you want the page to display product prices, i.e., the currently valid price and the undiscounted price (if available), make sure the transformation contains the following code:

       Copy

       
       
       
         <span class="retailPrice"><%# If(GetSKUOriginalPrice() > 0, GetSKUFormattedOriginalPrice(), "") %></span>
         <span class="price"><%# GetSKUFormattedPrice() %></span>
       
       
         

     • If you want the page to display product statuses (if available), make sure the transformation contains the following code:

       Copy

       
       
       
         <span class="indicator <%# GetSKUIndicatorProperty("PublicStatusName") %>"><%# Localize(GetSKUIndicatorProperty("PublicStatusDisplayName")) %></span>
       
       
         

       

   • Product details pages

     • If you want the page to display product prices, i.e., the currently valid price and the undiscounted price (if available), and the amount (percentage of the original price) that the customers can save, make sure the transformation contains the following code:

       Copy

       
       
       
         <table>
               <% if(GetSKUPriceSaving() > 0){ %>
               <tr>
                   <td class="label">
                      <span class="retailPrice">List price: </span>
                   </td>
                   <td>
                       <span class="lineThrough"><%# GetSKUFormattedOriginalPrice() %></span>
                   </td>
                </tr>
                <tr>
                   <td class="label">
                        <span class="yourPrice">Your price: </span>
                   </td>
                   <td>
                        <span><%# GetSKUFormattedPrice() %></span>
                   </td>
                </tr>
                <tr>
                   <td class="label">
                       <span class="instantSavings">You save: </span>
                   </td>
                   <td>
                       <span><%# GetSKUFormattedPriceSaving() + " (" + GetSKUPriceSaving(true) + "%)"  %></span>
                   </td>
                 </tr>
               <% } %>
          </table>
       
       
         

       

     • If you want the page to display the product’s status (if available), make sure the transformation contains the following code:

       Copy

       
       
       
         <div class="productPublicStatus">
             <span class="<%# GetSKUIndicatorProperty("PublicStatusName") %>">
               <%# Localize(GetSKUIndicatorProperty("PublicStatusDisplayName")) %>
             </span>
         </div>
       
       
         

       

6. (Optional) Modify other properties of the web parts if required.

7. Click OK.

If your customers now view the page on the live site, they can see the product’s discount information.

Reference