---
title: Implementing on-line marketing features on MVC sites
related:
  - https://docs.kentico.com/k11/on-line-marketing-features.md
  - https://docs.kentico.com/k11/developing-websites/developing-sites-using-asp-net-mvc/implementing-on-line-marketing-features-on-mvc-sites/separating-the-contact-management-database-on-mvc-sites.md
---

> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).

The Kentico Integrated Marketing Solution provides a variety of [on-line marketing features](https://docs.kentico.com/k11/on-line-marketing-features.md) that you can run when creating your sites [using the ASP.NET MVC framework](https://docs.kentico.com/k11/developing-websites/developing-sites-using-asp-net-mvc.md). You develop your MVC application separately from the Kentico application, which you use as a content platform with on-line marketing data. Both applications access the same database.

To leverage the on-line marketing functionality of Kentico, use the on-line marketing[ integration packages](https://docs.kentico.com/k11/developing-websites/developing-sites-using-asp-net-mvc/starting-with-mvc-development/installing-kentico-integration-packages.md):

- **Kentico.ContactManagement**
- **Kentico.Activities**
- **Kentico.Activities.Web.Mvc**
- **Kentico.CampaignLogging.Web.Mvc**
- **Kentico.Newsletters**
- **Kentico.Newsletters.Web.Mvc**

The packages contain supporting models and services that help implement the on-line marketing features.

## Supported on-line marketing integration with MVC

- [Logging activities on MVC sites](https://docs.kentico.com/k11/developing-websites/developing-sites-using-asp-net-mvc/implementing-on-line-marketing-features-on-mvc-sites/logging-activities-on-mvc-sites.md)
  - [Enabling tracking of activities on MVC sites](https://docs.kentico.com/k11/developing-websites/developing-sites-using-asp-net-mvc/implementing-on-line-marketing-features-on-mvc-sites/logging-activities-on-mvc-sites/enabling-tracking-of-activities-on-mvc-sites.md)
- [Tracking contacts on MVC sites](https://docs.kentico.com/k11/developing-websites/developing-sites-using-asp-net-mvc/implementing-on-line-marketing-features-on-mvc-sites/tracking-contacts-on-mvc-sites.md)
- [Tracking campaigns on MVC sites](https://docs.kentico.com/k11/developing-websites/developing-sites-using-asp-net-mvc/implementing-on-line-marketing-features-on-mvc-sites/tracking-campaigns-on-mvc-sites.md)
  - [Customizing the page visit hash function for campaigns in MVC](https://docs.kentico.com/k11/developing-websites/developing-sites-using-asp-net-mvc/implementing-on-line-marketing-features-on-mvc-sites/tracking-campaigns-on-mvc-sites/customizing-the-page-visit-hash-function-for-campaigns-in-mvc.md)
- [Content personalization on MVC sites](https://docs.kentico.com/k11/developing-websites/developing-sites-using-asp-net-mvc/implementing-on-line-marketing-features-on-mvc-sites/content-personalization-on-mvc-sites.md)
- [Email marketing on MVC sites](https://docs.kentico.com/k11/developing-websites/developing-sites-using-asp-net-mvc/implementing-on-line-marketing-features-on-mvc-sites/email-marketing-on-mvc-sites.md)
  - [Handling newsletter subscriptions on MVC sites](https://docs.kentico.com/k11/developing-websites/developing-sites-using-asp-net-mvc/implementing-on-line-marketing-features-on-mvc-sites/email-marketing-on-mvc-sites/handling-newsletter-subscriptions-on-mvc-sites.md)
  - [Tracking marketing emails on MVC sites](https://docs.kentico.com/k11/developing-websites/developing-sites-using-asp-net-mvc/implementing-on-line-marketing-features-on-mvc-sites/email-marketing-on-mvc-sites/tracking-marketing-emails-on-mvc-sites.md)
  - [Troubleshooting marketing emails on MVC sites](https://docs.kentico.com/k11/developing-websites/developing-sites-using-asp-net-mvc/implementing-on-line-marketing-features-on-mvc-sites/email-marketing-on-mvc-sites/troubleshooting-marketing-emails-on-mvc-sites.md)
- [Contact groups, personas and scoring on MVC sites](https://docs.kentico.com/k11/developing-websites/developing-sites-using-asp-net-mvc/implementing-on-line-marketing-features-on-mvc-sites/contact-groups-personas-and-scoring-on-mvc-sites.md)
- [Marketing automation on MVC sites](https://docs.kentico.com/k11/developing-websites/developing-sites-using-asp-net-mvc/implementing-on-line-marketing-features-on-mvc-sites/marketing-automation-on-mvc-sites.md)
- [Separating the contact management database on MVC sites](https://docs.kentico.com/k11/developing-websites/developing-sites-using-asp-net-mvc/implementing-on-line-marketing-features-on-mvc-sites/separating-the-contact-management-database-on-mvc-sites.md)