Implementing on-line marketing features on MVC sites

The Kentico Integrated Marketing Solution provides a variety of on-line marketing features that you can run when creating your sites using the ASP.NET MVC framework. You develop your MVC application separately from the Kentico application, which you use as a content platform with on-line marketing data. Both applications access the same database.

To leverage the on-line marketing functionality of Kentico, use the on-line marketingintegration packages:

• Kentico.ContactManagement
• Kentico.Activities
• Kentico.Activities.Web.Mvc
• Kentico.CampaignLogging.Web.Mvc
• Kentico.Newsletters
• Kentico.Newsletters.Web.Mvc

The packages contain supporting models and services that help implement the on-line marketing features.

Supported on-line marketing integration with MVC

• Logging activities on MVC sites
  • Enabling tracking of activities on MVC sites
• Tracking contacts on MVC sites
• Tracking campaigns on MVC sites
  • Customizing the page visit hash function for campaigns in MVC
• Content personalization on MVC sites
• Email marketing on MVC sites
  • Handling newsletter subscriptions on MVC sites
  • Tracking marketing emails on MVC sites
  • Troubleshooting marketing emails on MVC sites
• Contact groups, personas and scoring on MVC sites
• Marketing automation on MVC sites
• Separating the contact management database on MVC sites