Setting triggers for automation processes

By defining triggers, you can configure processes to start automatically. Every trigger has a set of conditions that determine under which circumstances the system runs the related process.

For example, you can create a trigger that automatically initiates a marketing process for all new contacts from a certain country.

Creating triggers

To create a new trigger for an automation process:

1. Open the Marketing automation application.

2. Edit () the process for which you want to create the trigger.

3. Switch to the Triggers tab.

4. Click New trigger.

5. Enter a Display name for the new trigger.

6. Select the trigger Type. You can choose from four different types:

   Trigger type	Description
   Contact created	Activates the process for new contacts created in Kentico. You can specify an additional Condition that must be fulfilled for the trigger to start the process.
   Contact changed	Activates the process whenever contact information changes. You can specify an additional Condition that must be fulfilled for the trigger to start the process.
   Contact performed an activity	Activates the process when contacts perform a specific activity. - Select the **Activity type** that contacts must perform to initiate the process.- You can specify an additional **[Condition](/k11/macro-expressions/writing-macro-conditions/building-conditions-using-macro-rules){.internal-link }** that must be fulfilled for the trigger to start the process. Use the *Activity...* rules to specify detailed requirements for the trigger activity.
   Contact scored X or more	Activates the process for contacts that exceed a specified score value. - You can specify an additional [Condition](/k11/macro-expressions/writing-macro-conditions/building-conditions-using-macro-rules){.internal-link } that must be fulfilled for the trigger to start the process.- Select which score the trigger monitors using the **Score name** field.- Type the **Score value** that contacts must reach to initiate the process.

7. Save the new trigger.

The process now automatically starts for all contacts that fulfill the conditions of the trigger.

Modifying existing triggers

1. Open the Marketing automation application.
2. Edit () the process whose triggers you want to modify.
3. Switch to the Triggers tab.
4. Edit () the trigger.
5. Save the modified trigger.