---
title: E-commerce features
---

> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).

The Kentico E-commerce Solution is an out-of-the-box part of Kentico. It enables you to create your own on-line stores and e-shops while offering the [users](https://docs.kentico.com/k11/managing-users/user-management.md), i.e. [customers](https://docs.kentico.com/k11/e-commerce-features/managing-your-store/customers.md) and store owners, a flexible, feature-rich e-commerce platform that addresses a wide range of e-business needs with mobile device support.

Whether you are a newcomer to or an experienced user of Kentico, this section gives you an insight into:

- [Configuration and administration of your on-line store](https://docs.kentico.com/k11/e-commerce-features/configuring-your-store.md)
- [Management of your already running on-line store](https://docs.kentico.com/k11/e-commerce-features/managing-your-store.md)
- [Customization of your on-line store with new functionality](https://docs.kentico.com/k11/e-commerce-features/customizing-and-developing-your-store.md)

Especially newcomers can appreciate descriptions of:

- [Installation of theE-commerce SiteandDancing Goatsample sites](https://docs.kentico.com/k11/e-commerce-features/configuring-your-store/installing-the-e-commerce-sample-sites.md), on which you can see multiple e-commerce samples you can use on your site
- [E-commerce administration user interface](https://docs.kentico.com/k11/e-commerce-features/getting-familiar-with-the-e-commerce-solution.md), which guides you through e-commerce applications in Kentico

Among other features, the Kentico E-commerce Solution allows your on-line store customers to:

- Purchase products via the integrated [shopping cart](https://docs.kentico.com/k11/e-commerce-features/configuring-your-store/checkout-process.md)
- Pay orders via [payment methods](https://docs.kentico.com/k11/e-commerce-features/configuring-your-store/configuring-payment-methods.md)
- Check the status of their [orders](https://docs.kentico.com/k11/e-commerce-features/managing-your-store/orders.md)
- Subscribe to [newsletters](https://docs.kentico.com/k11/on-line-marketing-features/managing-your-on-line-marketing-features/email-marketing.md)
- And much more

From the other point of view, as the owner of websites employing the Kentico E-commerce Solution, you have tools for:

- Managing your customers' orders
- Managing [shipping options](https://docs.kentico.com/k11/e-commerce-features/configuring-your-store/configuring-shipping-options.md) and [payment methods](https://docs.kentico.com/k11/e-commerce-features/configuring-your-store/configuring-payment-methods.md)
- Managing [products](https://docs.kentico.com/k11/e-commerce-features/managing-your-store/products.md), [manufacturers](https://docs.kentico.com/k11/e-commerce-features/managing-your-store/products/managing-brands-and-manufacturers.md), [suppliers](https://docs.kentico.com/k11/e-commerce-features/managing-your-store/products/managing-suppliers.md)
- And much more

 See the list of features below.

## I want to have my store up and running

See [Configuring your store](https://docs.kentico.com/k11/e-commerce-features/configuring-your-store.md).

You can configure, for example:

> **Info:** 
>
> #### [Multilingual store](https://docs.kentico.com/k11/e-commerce-features/configuring-your-store/configuring-multilingual-stores.md)
>
> Present the products and services that you offer to your customers in multiple language versions.

> **Info:** 
>
> #### [Multiple currencies and exchange rates](https://docs.kentico.com/k11/e-commerce-features/configuring-your-store/configuring-currencies.md)
>
> Allow your customers to make orders in currencies different from the on-line store main currency.

> **Info:** 
>
> #### [Configurable tax calculation](https://docs.kentico.com/k11/e-commerce-features/configuring-your-store/configuring-taxes.md)
>
> Calculate taxes based on customer's billing or delivery address.

> **Info:** 
>
> #### [Payment methods with customer credit](https://docs.kentico.com/k11/e-commerce-features/configuring-your-store/configuring-e-commerce-permissions.md)
>
> Allow your customers to pay with different payment gateways, such as credit cards or PayPal, or enable them to have their system credit.

> **Info:** 
>
> #### [Checkout process](https://docs.kentico.com/k11/e-commerce-features/configuring-your-store/checkout-process.md)
>
> Add checkout process steps and further configure the checkout process to best suit your and your customers' needs.

> **Info:** 
>
> #### [Site-specific and global data](https://docs.kentico.com/k11/e-commerce-features/configuring-your-store/choosing-site-or-global-e-commerce-configuration.md)
>
> Learn how you can use site-specific objects available only on the respective sites and global objects shared across all your sites.

> **Info:** 
>
> #### [Permissions for store managers](https://docs.kentico.com/k11/e-commerce-features/configuring-your-store/configuring-e-commerce-permissions.md)
>
> Create users that can manage parts of your store.

## I want to manage orders, products, customers, etc.

See [Managing your store](https://docs.kentico.com/k11/e-commerce-features/managing-your-store.md).

You can manage, for example:

> **Info:** 
>
> #### [Products](https://docs.kentico.com/k11/e-commerce-features/managing-your-store/products.md)
>
> Manage the products and services that you offer in your on-line store and set them based on your desires:
>
> - [Product options](https://docs.kentico.com/k11/e-commerce-features/managing-your-store/products/working-with-product-options.md) – Manage options that you added to the offered products. For example, multiple colors, configurations, etc.
> - [Product variants](https://docs.kentico.com/k11/e-commerce-features/managing-your-store/products/working-with-product-variants.md) – Manage variants of your main products. For example, T-shirts in different sizes and colors. Each combination of size and color.
> - [Brands and Manufacturers](https://docs.kentico.com/k11/e-commerce-features/managing-your-store/products/managing-brands-and-manufacturers.md) – Manage brand and manufacturer labels and assign them to your store's products.
> - [Collections](https://docs.kentico.com/k11/e-commerce-features/managing-your-store/products/managing-product-collections.md) – Prepare product collections for your store and use them to organize products (each product can belong to one collection).
> - [Suppliers](https://docs.kentico.com/k11/e-commerce-features/managing-your-store/products/managing-suppliers.md) – Manage supplier labels and assign them to the products and services offered in your store.
> - [Product workflow](https://docs.kentico.com/k11/e-commerce-features/managing-your-store/products.md#workflow) – Set up a reviewing and approval process to ensure quality of your website's content and design.

> **Info:** 
>
> #### [Discounts](https://docs.kentico.com/k11/e-commerce-features/managing-your-store/discounts.md)
>
> Flexibly combine and grant your on-line store customers the following types of discounts:
>
> - [Catalog discounts](https://docs.kentico.com/k11/e-commerce-features/managing-your-store/discounts/working-with-catalog-discounts.md) – Grant eligible customers discounts on selected products.
> - [Order discounts](https://docs.kentico.com/k11/e-commerce-features/managing-your-store/discounts/working-with-order-discounts.md) – Grant eligible customers discounts on their whole shopping.
> - [Free shipping offers](https://docs.kentico.com/k11/e-commerce-features/managing-your-store/discounts/working-with-free-shipping-offers.md) – Grant eligible customers the benefit of free shipping.
> - [Volume discounts](https://docs.kentico.com/k11/e-commerce-features/managing-your-store/discounts/working-with-volume-discounts.md) – Offer better prices to your customers if they purchase specified amounts of given products.
> - [Buy X Get Y discounts](https://docs.kentico.com/k11/e-commerce-features/managing-your-store/discounts/working-with-buy-x-get-y-discounts.md) – Offer customers free or discounted products if they purchase specified products.
> - [Bundles](https://docs.kentico.com/k11/e-commerce-features/managing-your-store/products/managing-product-representations/managing-bundles.md) – Offer and sell customers multiple products of various kinds as single products for special prices.
>
> Additionally, you can motivate your customers to purchase more products by providing them with [coupon codes](https://docs.kentico.com/k11/e-commerce-features/managing-your-store/discounts/working-with-coupon-codes.md). The customers can exchange these virtual vouchers for various types of discounts or use them as [Gift cards](https://docs.kentico.com/k11/e-commerce-features/managing-your-store/discounts/working-with-gift-cards.md).

> **Info:** 
>
> #### [Customers](https://docs.kentico.com/k11/e-commerce-features/managing-your-store/customers.md)
>
> Manage your on-line store customers.

> **Info:** 
>
> #### [Orders](https://docs.kentico.com/k11/e-commerce-features/managing-your-store/orders.md)
>
> Manage orders that your customers placed while purchasing in your on-line store.

> **Info:** 
>
> #### [Reports and statistics](https://docs.kentico.com/k11/e-commerce-features/managing-your-store/store-reports.md)
>
> View reports and statistics related to your on-line store.

## I want to extend or modify the in-built functionality

See [Customizing and developing your store](https://docs.kentico.com/k11/e-commerce-features/customizing-and-developing-your-store.md).

You can customize, for example:

> **Info:** 
>
> #### [Product prices](https://docs.kentico.com/k11/e-commerce-features/customizing-and-developing-your-store/product-related-customizing/customizing-product-prices.md)
>
> Integrate custom or external sources that provide the prices of products.

> **Info:** 
>
> #### [Tax calculation](https://docs.kentico.com/k11/e-commerce-features/customizing-and-developing-your-store/customizing-tax-calculation.md)
>
> Customize how the system calculates taxes.

> **Info:** 
>
> #### [Discount rules](https://docs.kentico.com/k11/e-commerce-features/customizing-and-developing-your-store/configuring-discount-rules.md)
>
> Add new rules that determine conditions for applying catalog discounts, order discounts, free shipping offers or gift cards.

> **Info:** 
>
> #### [Discounts](https://docs.kentico.com/k11/e-commerce-features/customizing-and-developing-your-store/customizing-discounts.md)
>
> Customize how the system applies discounts to shopping carts and orders.

> **Info:** 
>
> #### [Shipping](https://docs.kentico.com/k11/e-commerce-features/customizing-and-developing-your-store/shipping-related-customizing.md)
>
> Create custom shipping carrier providers to offer your customers shipping via any shipping company.

> **Info:** 
>
> #### [Overall shopping cart calculation](https://docs.kentico.com/k11/e-commerce-features/customizing-and-developing-your-store/shopping-cart-related-customizing/customizing-the-shopping-cart-calculation.md)
>
> Modify or extend the shopping cart calculation engine to get full control of how the system performs the overall evaluation and calculation of shopping cart and order values.

> **Info:** 
>
> #### [Custom payment gateways](https://docs.kentico.com/k11/e-commerce-features/customizing-and-developing-your-store/payment-related-customizing/creating-a-custom-payment-gateway.md)
>
> Create custom payment gateways, which can integrate with any banking or payment system.

> **Info:** 
>
> #### [Price rounding](https://docs.kentico.com/k11/e-commerce-features/customizing-and-developing-your-store/customizing-price-rounding.md)
>
> Adjust how the system rounds monetary values.

> **Info:** 
>
> #### [Developing on-line stores in MVC](https://docs.kentico.com/k11/developing-websites/developing-sites-using-asp-net-mvc/developing-on-line-stores-in-mvc.md)
>
> Create your on-line store just as you and your customers want using [ASP.NET MVC](https://docs.kentico.com/k11/developing-websites/developing-sites-using-asp-net-mvc.md).