Email Builder

Email Builder provides a user-friendly interface where non-technical users can create and edit email content using configurable components prepared by developers.

Emails created using the Email Builder consist of components, which are implemented using ASP.NET Blazor as Razor components. The markup of Email Builder components can either be standard HTML or use the MJML markup language – a framework for easily creating responsive emails. For detailed information, see Develop Email Builder components.

To start using Email Builder:

1. Enable the Email Builder feature

2. Develop and register Email Builder components:

   • Templates (the overall email design and fixed content)
   • Sections (layouts for placing widgets)
   • Widgets (individual pieces of email content, such as text, images, CTA links, etc.)

3. Create emails using one of the registered Email Builder templates.

Enable the Email Builder feature

To use Email Builder, you need to enable it as a feature in your Xperience project.

1. Open your Xperience project in Visual Studio.

2. Adjust your application’s startup class (Program.cs).

3. Within AddKentico, call UseEmailBuilder.

4. Configure EmailBuilderOptions and set the AllowedEmailContentTypeNames property.

   • Specify content type code names for the email content types where you wish to use Email Builder.

5. Decide whether you wish to use MJML markup for your Email Builder components.

   • See our MJML markup documentation for detailed information.

6. Make sure your application’s service collection and middleware pipeline reflects the sample below.

   C#

   Program.cs

   Copy

   using Kentico.Web.Mvc;
   using Kentico.EmailBuilder.Web.Mvc;
   using Kentico.Xperience.Mjml;
   
   WebApplicationBuilder builder = WebApplication.CreateBuilder(args);
   
   // ...
   
   builder.Services.AddKentico(features =>
   {
       // Enables Email Builder
       features.UseEmailBuilder();
   
       // ...
   });
   
   builder.Services.Configure<EmailBuilderOptions>(options =>
   {
       // Allows Email Builder for the 'Acme.Email' content type
       options.AllowedEmailContentTypeNames = ["Acme.Email"];
       // Replaces the default Email Builder section (only required when using MJML markup for components)
       options.DefaultSectionIdentifier = "Acme.DefaultMjmlSection";
       options.RegisterDefaultSection = false;
   });
   
   // (Optional) Enables MJML markup processing for Email Builder components
   builder.Services.AddMjmlForEmails();
   
   // ...
   
   // Middleware pipeline configuration
   WebApplication app = builder.Build();
   
   app.InitKentico();
   app.UseStaticFiles();
   
   // ...
   
   app.UseKentico();
   
   // ...
   
   app.Kentico().MapRoutes();

The Email Builder feature is now enabled. You can now develop Email Builder components, assign builder-based email templates to new emails of the allowed content types, and start creating emails in the Email Builder visual interface.