Digital marketing setup

The digital marketing features in Xperience by Kentico enable you to attract new visitors to your websites, promote your business and products, analyze traffic and visitor activities, and keep in touch with existing contacts and customers.

This chapter of the digital marketing documentation is intended for administrators and developers. The pages describe various scenarios that are required to set up and configure digital marketing features, as well as adjust or extend them via custom code.

Configure marketing features

Enable or configure individual digital marketing features so that marketers can work with them efficiently:

• Tracking website visitors as contacts
• Contact activity tracking
• Headless tracking
• Cross-site tracking
• Content personalization
• Email channels
  • Email templates
  • Email statistic tracking
• Custom form autoresponder emails