AIRA agent configuration

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Xperience by Kentico includes a set of AI-powered agents as part of the AIRA Agentic Marketing Suite. Each agent specializes in a specific marketing scenario. This page covers the shared agent management settings and the configuration of individual agents.

Manage agents

You can manage all agents from a single location in the AIRA application. This includes enabling or disabling agents and providing custom instructions that influence agent behavior.

Agents overview

Enable or disable agents

To enable or disable a specific agent:

  1. Open the AIRA application.
  2. Navigate to the Agents tab.
  3. Select Edit for the agent you want to configure.
  4. Select or clear the Enable agent checkbox.
  5. Save the settings.

Disabling an agent prevents users from interacting with it through AIRA. To disable all AIRA features globally, see Disable AIRA globally.

Add custom instructions to agents

You can provide custom instructions that guide how an agent responds and behaves. For example, you can specify brand terminology, preferred communication style, or domain-specific rules.

To add custom instructions to an agent:

  1. Open the AIRA application.
  2. Navigate to the Agents tab.
  3. Select Edit for the agent you want to configure.
  4. Enter your instructions in the Custom instructions field.
  5. Save the settings.

The custom instructions apply to all interactions with the selected agent.

Configure Content Strategist

The Content Strategist helps you create and manage Content Strategies for your project. You can enable or disable the agent and manage Content Strategy artifacts.

Network access required

The Content Strategist requires the server to access the public URL of your website. If the environment restricts this access, for example through firewall rules or authentication requirements, the agent may not function correctly. Make sure the server can reach its own public URL without restrictions.

To configure the agent and its artifacts, assign the required AIRA permissions in Role management. To view and download the Content Strategy, content governance roles need the View artifacts permission. They also need the Manage artifacts permission to create, update, or delete the Content Strategy artifact.

Create or update Content Strategy

You can create or update your Content Strategy in two ways:

Create or update through AIRA

Start a conversation with AIRA and ask it to create or update a Content Strategy. When AIRA generates the strategy or adjusts the existing one, you will be prompted to allow the Save content strategy action. Once approved, AIRA saves the Content Strategy under the Artifacts tab.

Upload existing Content Strategy

  1. Start a conversation with AIRA.

  2. Provide your existing Content Strategy as text.

    The maximum allowed message length is 20K characters.

  3. Ask AIRA to save it as the Content Strategy.

  4. When prompted by AIRA, select Allow to save Content Strategy.

The Content Strategy is now saved and available on the Artifacts tab or directly in the AIRA chat interface.

Content Strategy file in the Artifacts table

Artifacts in Continuous Deployment
Artifacts generated through the Content Strategist are currently not transferrable through the Continuous Deployment feature.

Download Content Strategy

To download the current Content Strategy:

  1. Open the AIRA application.
  2. Select the Artifacts tab.
  3. Download ( ) the content-strategy.md file.

Delete Content Strategy

To delete the current Content Strategy:

  1. Open the AIRA application.
  2. Select the Artifacts tab.
  3. Delete ( ) the content-strategy.md file.