---
title: Digital marketing setup
---

> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).

The digital marketing features in Xperience by Kentico enable you to attract new visitors to your websites, promote your business and products, analyze traffic and visitor activities, and keep in touch with existing contacts and customers.

This chapter of the digital marketing documentation is intended for administrators and developers. The pages describe various scenarios that are required to set up and configure digital marketing features, as well as adjust or extend them via custom code.

## Configure marketing features

Enable or configure individual digital marketing features so that marketers can work with them efficiently:

- [Tracking website visitors as contacts](https://docs.kentico.com/documentation/developers-and-admins/digital-marketing-setup/contact-configuration.md)
- [Contact activity tracking](https://docs.kentico.com/documentation/developers-and-admins/digital-marketing-setup/set-up-activities.md)
- [Customer data platform](https://docs.kentico.com/documentation/developers-and-admins/digital-marketing-setup/customer-data-platform.md) – a collection of features that expand and rework contact management when enabled. Currently is in preview mode and many digital marketing features are not supported yet.
- [Automation customization](https://docs.kentico.com/documentation/developers-and-admins/digital-marketing-setup/automation-customization.md) – extend the automation engine with custom steps and triggers
- [Headless tracking](https://docs.kentico.com/documentation/developers-and-admins/digital-marketing-setup/headless-tracking.md)
- [Cross-site tracking](https://docs.kentico.com/documentation/developers-and-admins/digital-marketing-setup/cross-site-tracking.md)
- [Content personalization](https://docs.kentico.com/documentation/developers-and-admins/digital-marketing-setup/content-personalization.md)
- [Email channels](https://docs.kentico.com/documentation/developers-and-admins/digital-marketing-setup/email-channel-management.md)
  - [Email templates](https://docs.kentico.com/documentation/developers-and-admins/digital-marketing-setup/email-templates.md)
  - [Email subscriptions](https://docs.kentico.com/documentation/developers-and-admins/digital-marketing-setup/enable-email-subscriptions.md)
  - [Email statistic tracking](https://docs.kentico.com/documentation/developers-and-admins/digital-marketing-setup/set-up-email-tracking.md)
  - [Email Builder](https://docs.kentico.com/documentation/developers-and-admins/development/builders/email-builder.md) and its [components](https://docs.kentico.com/documentation/developers-and-admins/development/builders/email-builder/develop-email-builder-components.md)
- [Custom form autoresponder emails](https://docs.kentico.com/documentation/developers-and-admins/digital-marketing-setup/custom-form-autoresponder-emails.md)