---
title: Digital marketing
---

> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).

The digital marketing features in Xperience by Kentico enable you to attract new visitors, promote your business and products, analyze traffic and visitor activities, and keep in touch with existing contacts and customers.

## Manage marketing features

As a marketer or content editor, you can use the built-in digital marketing tools to:

- Get a centralized [overview of visitors (contacts)](https://docs.kentico.com/documentation/business-users/digital-marketing/contact-management.md) who view your websites or access content through other channels
- Track [activities](https://docs.kentico.com/documentation/business-users/digital-marketing/contact-activities.md) your contacts perform and evaluate their behavior
- Set up [automation processes](https://docs.kentico.com/documentation/business-users/digital-marketing/automation.md) that interact with your website's visitors (e.g., email follow-ups after a visitor submits a form).
- Segment contacts into [contact groups](https://docs.kentico.com/documentation/business-users/digital-marketing/contact-groups.md), based on rules and conditions
- Create [customer journeys](https://docs.kentico.com/documentation/business-users/digital-marketing/customer-journeys.md) to observe contact interactions with your content
- Plan, coordinate, run and evaluate marketing [campaigns](https://docs.kentico.com/documentation/business-users/digital-marketing/campaigns.md) that bring together all related content assets (pages, emails, forms, etc.), and use a customer journey to represent the campaign's goals and expected path of the target audience.
- Create [forms](https://docs.kentico.com/documentation/business-users/digital-marketing/forms.md) to collect feedback and other data from visitors
- Create and send [emails](https://docs.kentico.com/documentation/business-users/digital-marketing/emails.md)
  - Send emails via autoresponders to visitors who submit a [form](https://docs.kentico.com/documentation/business-users/digital-marketing/forms/create-and-edit-forms.md)
  - Set up subscription forms to build [recipient lists](https://docs.kentico.com/documentation/business-users/digital-marketing/emails/send-regular-emails-to-subscribers.md) for your emails
  - Track and evaluate [statistics](https://docs.kentico.com/documentation/business-users/digital-marketing/emails/track-email-statistics.md) for your emails
- Personalize widgets to display different content based on conditions:
  - [Page Builder widget personalization](https://docs.kentico.com/documentation/business-users/digital-marketing/widget-personalization.md)
  - [Email Builder widget personalization](https://docs.kentico.com/documentation/business-users/digital-marketing/emails/create-emails-in-email-builder.md#personalize-widgets)