Digital marketing

The digital marketing features in Xperience by Kentico enable you to attract new visitors, promote your business and products, analyze traffic and visitor activities, and keep in touch with existing contacts and customers.

Manage marketing features

As a marketer or content editor, you can use the built-in digital marketing tools to:

• Get a centralized overview of visitors (contacts) who view your websites or access content through other channels
• Track activities your contacts perform and evaluate their behavior
• Set up automation processes that interact with your website’s visitors (e.g., email follow-ups after a visitor submits a form).
• Segment contacts into contact groups, based on rules and conditions
• Create forms to collect feedback and other data from visitors
• Create and send emails
  • Send emails via autoresponders to visitors who submit a form
  • Set up subscription forms to build recipient lists for your emails
  • Track and evaluate statistics for your emails
• Personalize widgets to display different content based on conditions