Combine Email Builder and structured emails

Combining both email approaches can be a smart choice for many teams. When your email strategy gets more advanced, pairing structured content with Email Builder gives you the best of both worlds.

This hybrid approach balances the consistency of a ready-made layout and the creative freedom of widgets you can experiment with.

Using structured fields for stable, reusable parts of the email (like headers, legal disclaimers, or product summaries) helps you move fast. Meanwhile, Email Builder lets you personalize or customize parts of the email as needed.

For example:

• Use structured content to provide consistent headers, product blurbs, or legal text.
• Add flexible widgets to personalize content by audience or feature interactive sections.
• Ask developers to implement an advanced widget to get widgets tailored to your needs, but without the need to do more than drop in your content and be ready to send.

This hybrid setup gives you the best of both worlds because you don’t have to choose. Combine the power of both methods and benefit from structured sections with flexible widgets:

• Speed and consistency from structured fields.
• Flexibility and dynamic targeting through the Email Builder.

Create better emails with AIRA

AIRA-powered editing is available in both structured emails and the Email Builder, so AI assistance can support you regardless of how you create your emails in Xperience.

• In structured emails, you can use AIRA to generate content from either your own custom prompt or from a pre-configured prompt prepared during project setup. You can also improve existing text with built-in quick refinements, for example by making the text shorter or simplifying the language.
• In the Email Builder, AIRA-powered refinement can be enabled for rich text editor fields. This includes content edited in rich text widgets and in the inline rich text editor, depending on how your developers configure the project.

This means you can use AIRA both when you work with predefined structured fields and when you create more flexible, visually arranged emails in the builder. Whether your priority is speed, consistency, or creative freedom, AIRA can help you shape and polish your message more efficiently.