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title: Combine Email Builder and structured emails
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> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).

## Combine both email approaches

Combining both email approaches can be a smart choice for many teams. When your email strategy gets more advanced, pairing structured content with _Email Builder_ gives you the best of both worlds.

This hybrid approach balances the **consistency of a ready-made layout** and the **creative freedom of widgets you can experiment with**.

Using structured fields for stable, reusable parts of the email (like headers, legal disclaimers, or product summaries) helps you move fast.
Meanwhile, _Email Builder_ lets you personalize or customize parts of the email as needed.

For example:

- Use **structured content** to provide consistent headers, product blurbs, or legal text.
- Add **flexible widgets** to personalize content by audience or feature interactive sections.
- Ask developers to implement an [\*\*advanced widget\*\*](https://docs.kentico.com/guides/development/page-builder/define-advanced-widget.md) to get widgets tailored to your needs, but without the need to do more than drop in your content and be ready to send.

This hybrid setup gives you the best of both worlds because you don't have to choose.
Combine the power of both methods and benefit from structured sections with flexible widgets:

- Speed and consistency from structured fields.
- Flexibility and dynamic targeting through the _Email Builder_.

### Create better emails with AIRA

AIRA-powered editing is available in both **structured emails** and the **Email Builder**, so AI assistance can support you regardless of how you create your emails in Xperience.

- In **structured emails**, you can improve existing text with built-in **quick refinements**, for example by making the text shorter or simplifying the language. If configured during the project setup, you can also use AIRA to **generate content** from either your own **custom prompt** or from a **pre-configured prompt**.
- In the **Email Builder**, AIRA-powered refinement can be enabled for **rich text editor fields**. This includes content edited in **rich text widgets** and in the **inline rich text editor**, depending on how your developers configure the project.

This means you can use AIRA both when you work with predefined structured fields and when you create more flexible, visually arranged emails in the builder. Whether your priority is speed, consistency, or creative freedom, AIRA can help you shape and polish your message more efficiently.

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