When to use Email Builder

The Email Builder is designed for flexibility. If your emails vary in structure, target different audiences, or need more hands-on control over how they look, this is where the Email Builder shines. It’s especially handy when you’re tailoring content to different groups of recipients or simply want to get a more creative editing experience.

Using Email Builder is ideal when you collaborate with designers, use a variety of content formats, or need to customize parts of your emails while staying within brand limits.

Choose the Email Builder when:

• You want a WYSIWYG (what-you-see-is-what-you-get) interface.
• You plan to send personalized email blasts (e.g., upsells for loyal users vs. how-to guides for new ones).
• Your layout needs vary across your messaging. For example, one week, you may need side-by-side images, and the next, a new hero block.
• Your emails need to stand out with customized structure and flow.

Email Builder in a real-life marketing scenario

Imagine you’re launching a multi-day promotional email blitz for your online store. You want to showcase different products and draw attention with tailored hero banners.

The Email Builder lets you mix content types, apply dynamic content for different customer groups, and visually build it all in one place.