---
title: Introduction to email statistics
---

> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).

When you send an email, your job isn’t finished once you click the _Send_ button. Every message is a chance to build trust. Your contacts permitted you to reach their inbox, and treating their trust with respect is essential.

Email statistics help you see how your message performed: how many people received it, who opened it, and whether they clicked any links. You will see what's working and what’s not, and improve your future messages.

Xperience collects statistics only for emails sent through a configured [email channel](https://docs.kentico.com/documentation/developers-and-admins/digital-marketing-setup/email-channel-management.md). _Draft_ emails aren't tracked. That means you’ll see real data only after you publish and send an email to actual recipients.

> **Tip:** Not seeing any stats? Here’s what to check:
>
> - Ask your administrator to confirm that the _email channel_ is correctly [configured](https://docs.kentico.com/documentation/developers-and-admins/digital-marketing-setup/email-channel-management.md#create-and-configure-email-channels).
> - Make sure the [email sender](https://docs.kentico.com/documentation/developers-and-admins/digital-marketing-setup/email-channel-management.md#add-sender-addresses) address is valid and approved for sending.
> - Check that your [recipient list](https://docs.kentico.com/guides/digital-marketing/work-with-email/create-a-recipient-list.md) includes real contacts – not test addresses or users who have opted out of communication.
>
> Remember: Email stats only appear when messages are sent to trackable contacts through a working email channel.

## Analyze email performance in Xperience

Xperience provides a few places where you can check how your emails performed. These views help you understand _delivery rates_ in [statistics](https://docs.kentico.com/documentation/business-users/digital-marketing/emails/track-email-statistics.md#email-statistics), your contact's _engagement_ through [contact activities](https://docs.kentico.com/documentation/business-users/digital-marketing/emails/track-email-statistics.md#contact-activities-for-emails), and _trends_ over time.

### View stats for individual emails in the admin interface

To see statistics for a **specific email**, open the **email channel** you sent it from in the Xperience administration. _Email channel_ is the technical foundation for sending emails. Depending on how your team sets them up, the channels will have business-friendly names. For example, the Kbank demo site has one _Marketing Emails_ channel.

> **Info:** The number of available channels can also vary based on your project’s license.

Choose your email and switch to the **Statistics** tab. You’ll find the most important metrics here, such as how many emails were sent, how many were opened, the overall delivery rate, how many clicks each email generated, and more.

![Email statistics overview](https://docs.kentico.com/docsassets/modules/analyze-emails-in-xperience/email-statistics-overview.png "Email statistics overview")

### Monitor overall email health in the Xperience Portal

If you're working on a SaaS project, you can also view email performance in the [Email metrics](https://docs.kentico.com/documentation/developers-and-admins/deployment/deploy-to-the-saas-environment/manage-saas-deployments.md#email-metrics) application under the **Monitoring** section in the [Xperience Portal](https://docs.kentico.com/documentation/developers-and-admins/saas/xperience-portal.md). This view shows statistics collected directly from the [SendGrid platform](https://docs.kentico.com/documentation/developers-and-admins/configuration/email-configuration.md#sendgrid-integration), which is Xperience’s built-in email delivery provider for [SaaS](https://docs.kentico.com/guides/configuration/saas.md).

> **Info:** Who can access the **Email metrics** app?
>
> Access to the [Email metrics](https://docs.kentico.com/documentation/developers-and-admins/deployment/deploy-to-the-saas-environment/manage-saas-deployments.md#email-metrics) application in the _Portal_ is separate from access to the _email channel_ in the Xperience administration. Usually, only [users with access](https://docs.kentico.com/documentation/developers-and-admins/saas/xperience-portal/reference-xperience-portal-user-roles.md) to the Xperience Portal, such as administrators, can view these SaaS-level statistics. If you don't have access, ask your project admin to check your permissions.

You’ll see total counts for **delivered**, **bounced**, and **deferred** emails, along with the number of **unique** clicks. These metrics help you spot potential deliverability issues, understand how recipients interact with your emails, and find opportunities to improve campaign performance.

![Monitoring emails in Xperience Portal](https://docs.kentico.com/docsassets/modules/analyze-emails-in-xperience/email-saas-monitoring-emails.png "Monitoring emails in Xperience Portal")

> **Tip:** Comparing email performance?
>
> Use the **Statistics** tab to review the results of individual emails, then check the **Email metrics** app in the Portal to spot delivery patterns and engagement trends across multiple sends.

> **Tip:** Can't find stats for an email? Double-check that:
>
> - The email was sent through a configured email channel.
> - You're looking at the correct [project environment](https://docs.kentico.com/documentation/developers-and-admins/deployment/deploy-to-the-saas-environment/manage-saas-deployments.md) in SaaS (usually called _production_).
> - The email isn’t in [Draft](https://docs.kentico.com/documentation/business-users/digital-marketing/emails.md#email-lifecycle) state or wasn’t sent as a test message.