Organize assets in smart folders

Smart folders let you create dynamic groups of assets in Content hub. Unlike regular folders, which hold specific items until you move them, smart folders automatically include items that match your defined filter. As assets change, for example, when AIRA applies taxonomy tags or adds image descriptionor editors publish them, assets move in and out of the smart folder automatically.

To quickly find content you are responsible for, you can create smart folders:

• Assets tagged with Campaign 2025 to collect assets with relevant taxonomy tag.
• Images modified in the last 7 days.
• Images in Draft status waiting for review.

Unlike folders, a single asset can appear in multiple smart folders, which makes them helpful in managing different workflows without duplicating content. Because smart folders update automatically, you don’t need to remember to move items in and out. They stay accurate as the underlying assets change.

Deliver content dynamically with smart folders

For projects where developers have enabled dynamic content delivery, smart folders can also control which assets are displayed on your website channels. You can manage which assets appear live by editing the filter conditions in Content hub without needing code changes.

For example, your team could:

• Update a campaign smart folder filter to include new images; the website will automatically display them.
• Remove outdated assets from a smart folder, instantly updating what users see in the related channel.

This makes smart folders especially powerful for teams managing campaigns or time-sensitive updates, as the filtering logic stays centralized in Content hub.