Module: Understand emails in Xperience

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Compare structure and Email Builder emails

Let’s compare the two approaches across different criteria. This side-by-side table can help you quickly assess which method better suits your marketing email strategy.

However, feel free to take an individual approach where you see fit. The rules aren’t set in stone, and what might work for you may be a specific case outside the scope of this material.

In short, don’t be afraid to try out both email types for different scenarios, especially if you have already downloaded your Kbank demo website and are ready to experiment.

Feature

Structured email

Email Builder

Editing experience

Form-based (structured content types)

Visual editor with drag-and-drop widgets and customizable sections

Layout control

None (handled by a template prepared by developers)

Medium (customizable within widget, sections and template properties)

Speed of authoring

Very fast

Medium (setup and layout require more time)

Personalization by persona

Not supported

Partially supported (contact group-based widget variants)

Design consistency

Guaranteed by developer templates

Enforced through developer-defined widget restrictions

AI (Xperience AIRA integration)

Supported (text summarization, enhancement, and generation)

Not currently supported

Ideal use case

Recurring, simple emails with fixed layout where the focus on content is key

Emails where layout flexibility or audience-specific content is needed