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title: Compare structure and Email Builder emails
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> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).

## Comparing structured emails and Email Builder emails

Let's compare the two approaches across different criteria. This side-by-side table can help you quickly **assess which method better suits your marketing email strategy**.

However, feel free to take an individual approach where you see fit. The rules aren't set in stone, and what might work for you may be a specific case outside the scope of this material.

In short, don't be afraid to try out both email types for different scenarios, especially if you have already downloaded your Kbank demo website and are ready to experiment.

| Feature                                                                                          | Structured email                                                             | Email Builder                                                          |
| ------------------------------------------------------------------------------------------------ | ---------------------------------------------------------------------------- | ---------------------------------------------------------------------- |
| Editing experience                                                                               | Form-based (structured content types)                                        | Visual editor with drag-and-drop widgets and customizable sections     |
| Layout control                                                                                   | None (handled by a template prepared by developers)                          | Medium (customizable within widget, sections and template properties)  |
| Speed of authoring                                                                               | Very fast                                                                    | Medium (setup and layout require more time)                            |
| Personalization by persona                                                                       | Not supported                                                                | Partially supported (contact group-based widget variants)              |
| Design consistency                                                                               | Guaranteed by developer templates                                            | Enforced through developer-defined widget restrictions                 |
| AI (Xperience [AIRA](https://docs.kentico.com/documentation/business-users/aira.md) integration) | Supported (text summarization, refinement, and generation)                   | Partially supported (content refinement in Rich text editor)           |
| Ideal use case                                                                                   | Recurring, simple emails with fixed layout where the focus on content is key | Emails where layout flexibility or audience-specific content is needed |

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