---
title: Custom activity scenarios
related:
  - https://docs.kentico.com/documentation/developers-and-admins/digital-marketing-setup/automation-customization.md
---

> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).

## Custom activity scenarios

You can set up an automation process to log a [custom activity](https://docs.kentico.com/documentation/developers-and-admins/digital-marketing-setup/set-up-activities/custom-activities.md), which can then trigger another automation process using the logged activity as the trigger.

For example, when a user registers for an event, you can log a custom "Event registration" activity through various channels. Then, an automation process is triggered by the activity, which sends out event-related communications or feedback requests after the event ends.

The initial automation process can include a repeated condition, such as submitting a form or visiting a page, to check if the user progresses further in their registration process. If the user fails to progress in a timely manner, the process can end with a step which logs a custom activity such as "Ignored all reminders after registration and got stuck". This would trigger a secondary process, which can initiate a re-engagement campaign.

Additionally, custom activities logged by automation processes can be used in [contact group](https://docs.kentico.com/modules/contact-management/contact-groups.md) conditions, which enhances [personalization](https://docs.kentico.com/documentation/developers-and-admins/digital-marketing-setup/content-personalization.md) opportunities.