Custom activity scenarios

You can set up an automation process to log a custom activity, which can then trigger another automation process using the logged activity as the trigger.

For example, when a user registers for an event, you can log a custom “Event registration” activity through various channels. Then, an automation process is triggered by the activity, which sends out event-related communications or feedback requests after the event ends.

The initial automation process can include a repeated condition, such as submitting a form or visiting a page, to check if the user progresses further in their registration process. If the user fails to progress in a timely manner, the process can end with a step which logs a custom activity such as “Ignored all reminders after registration and got stuck”. This would trigger a secondary process, which can initiate a re-engagement campaign.

Additionally, custom activities logged by automation processes can be used in contact group conditions, which enhances personalization opportunities.