Continue learning about Contact management

You’ve just completed the Contact management module – nicely done! You’re well on your way to levelling up your digital marketing game.

• You’ve learned how to work with the Contact management application to view, edit, and search for individual contacts.

• You explored how to track activities of your website visitors, and how to check if activity tracking is enabled.

• You discovered how to segment audiences using contact groups and contact segmentation, including both known and anonymous contacts.

• You practiced working with the Forms application – building, editing, and customizing forms to capture useful contact data.

• You looked into widget personalization, so you can deliver more relevant experiences to different contact groups.

• You also learned how to manage registered users through the Members application, and how cross-site tracking lets you follow contacts across multiple websites.

• Finally, you saw how automation and contact configuration settings tie into your overall contact strategy.

These tools are helpful each on their own – but together, they help you further improve understanding your audience and communicate more effectively, every step of the way.

How did you like this series?

We hope you have enjoyed our series of guides to Customer journeys in Xperience by Kentico. Tell us how you liked the series by clicking the Send us feedback button at the end of this page.