Subscription process introduction

Any successful email marketing strategy starts with a smooth, reliable subscription experience. Whether you're growing a newsletter audience or running targeted campaigns, it's important to ensure visitors can subscribe easily and that your system handles everything cleanly behind the scenes.

In this section, you'll learn how to:

• Create recipient lists that store your subscribers and power your email campaigns.
• Prepare subscription pages that confirm a visitor's choice to subscribe or unsubscribe.
• Add a subscription form to your website with a double opt-in confirmation process.
• Send newsletter emails from Xperience by Kentico to your audience.

Each step ensures that your email marketing is compliant, organized, and easy to manage for both your team and your subscribers.

Let's walk through the full subscription process from start to finish so you can grow your audience confidently.