---
title: Subscription process introduction
---

> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).

Any successful email marketing strategy starts with a smooth, reliable subscription experience. Whether you're growing a newsletter audience or running targeted campaigns, it's important to ensure visitors can subscribe easily and that your system handles everything cleanly behind the scenes.

In this section, you'll learn how to:

- Create recipient lists that store your subscribers and power your email campaigns.
- Prepare subscription pages that confirm a visitor's choice to subscribe or unsubscribe.
- Add a subscription form to your website with a double opt-in confirmation process.
- Send newsletter emails from Xperience by Kentico to your audience.

Each step ensures that your email marketing is compliant, organized, and easy to manage for both your team and your subscribers.

Let's walk through the full subscription process from start to finish so you can grow your audience confidently.