Learn about email interactions

While overall statistics give you a snapshot of email performance, contact activities help you zoom in and see what individual users did with your message. This view is especially useful if you want to target engaged recipients, build smarter segments, trigger follow-up actions in automation, or improve customer journeys.

To view activities of individual contacts for a specific email, open the email in the email channel application and switch to the Contact activities view in the panel on the right. You’ll see a list of recipients who interacted with the email with their activity, such as a click. Xperience displays the exact link they clicked in the Value column.

Xperience tracks email click activities for contacts who have consented to tracking.

Your project’s consent policy typically controls consents. If someone hasn’t agreed to be tracked, their activity won’t appear in the Contact activities. Their clicks will still be counted anonymously in the overall email statistics that serve as an aggregated overview.

Once logged, contact activities become powerful data points you can use across the platform. You can segment your audience using Email click conditions, personalize your digital marketing content on websites or in emails on their behavior, or build automated processes that respond when a contact clicks in an email to access something important like a pricing page, demo registration form, or a product features overview.

Combine contact activities with email widgets to personalize the email content. If someone clicked a specific type of content in the past, you can tailor the following email they receive to show similar or complementary content.