Module: Understand emails in Xperience
15 of 31 Pages
Check these before jumping to conclusions
Email statistics in Xperience give you valuable insights, but only if you understand how and when Xperience collects the data. These quick tips will help you avoid common misunderstandings and make you more confident when you dive into your reports.
Email stats don’t update instantly
Email statistics in Xperience refresh automatically, but not in real time. It can take up to 30 minutes for new data to appear, especially after sending an email blast.
If you don’t see expected results right after sending, give it some time or use the Refresh button to manually reload the latest data.
Test sends and drafts don’t count
Xperience collects statistics only for emails sent through email channels. Sent drafts or links clicked in email previews won’t appear in your performance reports.
To confirm your setup is working, send a small live campaign to internal contacts first. You’ll see how your stats populate in a real-life scenario.
Watch for high bounce or unsubscribe rates
A spike in bounces or unsubscribes often points to issues with contact quality or content relevance. These numbers affect both deliverability and audience trust.
If you see frequent soft or hard bounces, review your contact lists for outdated or invalid emails. For unsubscribes, revisit your subject lines, email frequency, and overall value your emails deliver to your readers.
Consent affects what you can track
Some metrics – especially contact activities – depend on tracking consent. Without it, you’ll only see anonymous data, which limits personalization and automation options.
Make sure your forms and subscription points clearly request consent for tracking. Even a simple checkbox can help unlock richer insights later.