---
title: Digital marketing automation overview
---

> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).

Now that you know how to manage your contacts and members, it's time to explore how to interact with them – automatically and at scale.

In this final section, you’ll learn how to use **Automation** in **Xperience by Kentico** to create flexible, step-by-step processes that respond to visitor actions.

Follow along and learn how to set up automation processes for scenarios such as:

- Sending personalized follow-up emails after a form submission.

- Welcoming new members right after they register.

- Waiting between steps to give users time to act.

- Using conditions to tailor the journey based on visitor behavior.

It's official! Automation helps you stay relevant and responsive without needing to do everything manually.