Digital marketing automation overview

Now that you know how to manage your contacts and members, it’s time to explore how to interact with them – automatically and at scale.

In this final section, you’ll learn how to use Automation in Xperience by Kentico to create flexible, step-by-step processes that respond to visitor actions.

Follow along and learn how to set up automation processes for scenarios such as:

• Sending personalized follow-up emails after a form submission.

• Welcoming new members right after they register.

• Waiting between steps to give users time to act.

• Using conditions to tailor the journey based on visitor behavior.

It’s official! Automation helps you stay relevant and responsive without needing to do everything manually.