---
title: Contacts in Xperience
related:
  - https://docs.kentico.com/documentation/business-users/digital-marketing/contact-management.md
---

> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).

[Contacts](https://docs.kentico.com/modules/contact-management/contact-management-page.md) in Xperience by Kentico represent people who view and interact with content through channels, e.g., visitors of a website. Each contact stores the visitor's personal data and other marketing-related information.

**On websites**, contacts cover both anonymous visitors (identified by an HTTP cookie, depending on the [Default cookie level](https://docs.kentico.com/documentation/developers-and-admins/data-protection/cookies.md)) and users who identify themselves by submitting their name, email address and other data. The system automatically [tracks the activities](https://docs.kentico.com/documentation/business-users/digital-marketing/contact-activities.md) that contacts perform on the website and gathers data about contacts based on the actions and input of the associated visitors.

The collected [contact data](https://docs.kentico.com/modules/contact-management/contact-management-page.md) allows marketers to analyze client behavior, optimize content, identify potential buyers, and perform other marketing‑related actions.

> **Info:** **Contacts and channels**
>
> Contacts are global and shared across all content [channels](https://docs.kentico.com/documentation/developers-and-admins/configuration/website-channel-management.md). For example, if you use your Xperience application to run two websites, send messages through an email channel, and deliver content to an external application through a headless channel, visitors and email recipients from all channels will belong to the same pool of contacts.

## Contact tracking requirements

The contact tracking functionality in Xperience is **enabled by default**. However, due to [personal data protection](https://docs.kentico.com/documentation/developers-and-admins/data-protection.md) policies, contacts are only tracked for website channels with the **Default cookie level** set to _Visitor_ or _All_, or if visitors give tracking consent and increase their cookie level. For more information, see [Consent development](https://docs.kentico.com/documentation/developers-and-admins/data-protection/consent-development.md).