Module: Contact management
2 of 44 Pages
Contacts in Xperience
Contacts in Xperience by Kentico represent people who view and interact with content through channels, e.g., visitors of a website. Each contact stores the visitor’s personal data and other marketing-related information.
On websites, contacts cover both anonymous visitors (identified by an HTTP cookie, depending on the Default cookie level) and users who identify themselves by submitting their name, email address and other data. The system automatically tracks the activities that contacts perform on the website and gathers data about contacts based on the actions and input of the associated visitors.
The collected contact data allows marketers to analyze client behavior, optimize content, identify potential buyers, and perform other marketing‑related actions.
Contacts and channels
Contacts are global and shared across all content channels. For example, if you use your Xperience application to run two websites, send messages through an email channel, and deliver content to an external application through a headless channel, visitors and email recipients from all channels will belong to the same pool of contacts.
Contact tracking requirements
The contact tracking functionality in Xperience is enabled by default. However, due to personal data protection policies, contacts are only tracked for website channels with the Default cookie level set to Visitor or All, or if visitors give tracking consent and increase their cookie level. For more information, see Consent development.