Naming conventions and organization

Organize your content tree thoughtfully

Place wrapper pages in a logical site structure such as /products/[category]/[product-name]. Use folders to group related products. In the Content hub, organize products using content folders, smart folders that automatically organize items by criteria, or workspaces to separate products by business unit or team.

Establish consistent URL patterns

Use a predictable structure like /products/[category]/[product-slug] so visitors and search engines can understand your site hierarchy. Use the alternative URLs feature to handle redirects when you reorganize content. Use the canonicalization feature to indicate the primary URL when the same product appears on multiple pages or channels.

Follow clear naming conventions for content items

Establish clear naming patterns for the editor teams.

Editors need to name their products clearly and descriptively to help with discovery across the system, especially if different teams manage different presentation layers: Business Checking Account, Striped Grey T-shirt, and Professional Dog Grooming Kit.

Name product (wrapper) pages to match the product name or add channel context: Business Checking Account - Website, or just Business Checking Account. When you have product variants, include a distinguishing suffix in the content item name: Striped Grey T-shirt - S, Striped Grey T-shirt - M.